More NewsAT&T Mobile Portal to Carry Yahoo OneSearch Results and Ads

AT&T Mobile Portal to Carry Yahoo OneSearch Results and Ads

In its ongoing push to collaborate with carriers, Yahoo has signed a deal with AT&T that will put OneSearch on the carrier's portal

In its ongoing push to collaborate with carriers, Yahoo has signed a deal with AT&T that will put OneSearch on the carrier’s portal. AT&T’s on-deck MEdia Net portal will be powered by OneSearch, bringing media assets such as news, financial information, weather conditions, Flickr photos, and Web images to AT&T user handsets. OneSearch also provides users relevant results for ringtones, wallpapers, games, and other content in the same browsing experience.

Despite the variety of content, oneSearch ads consist solely of sponsored search text ads on results pages. Through a strategic alliance made in January, Yahoo has the ability to serve display ads but hasn’t done so yet.

AT&T has about 70 million wireless customers, though not all of those use the mobile Web. The reach for oneSearch is in the tens of millions, and a portion of those are using the iPhone. However, iPhone users likely don’t start on the MEdia Net portal, and may not use the service at all, narrowing the reach just a little bit more.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts