Avenue A Media in Seattle named former AT&T Wireless executive Neve Savage as vice president of client results.
Savage assumes overall responsibility for delivering on Avenue A’s service to and strategic partnerships with clients. His responsibilities include account management, new business development and membership on Avenue A’s executive committee.
Most recently, Savage was vice president of marketing for AT&T Wireless Services. Prior to AT&T Wireless, he held leadership positions at ad agencies including Ogilvy & Mather, Saatchi & Saatchi and Wells Rich Greene.
“Neve has delivered results to the world’s most demanding advertisers, from within the world’s finest traditional agencies,” said Mike Galgon, president of Avenue A. “His understanding of advertising, marketing and client service will lead Avenue A to a new level of excellence.”
As AT&T Wireless’s vice president of marketing, Savage directed and executed the company’s transition from McCaw Cellular Communications and built capabilities in both direct-response marketing and the Internet. Most recently, he was a key participant in formulating and launching AT&T Digital One Rate.
Neve served as executive group director and member of the New York operating board at Ogilvy & Mather, determining strategy, advertising and direct marketing for Unilever, SmithKline Beecham and The Seagram Co. Prior to that he served as chairman of Wells Rich Greene, London.
Avenue A Media offers media planning, buying, serving and reporting services to online advertisers. Leveraging proprietary technology, Avenue A collects real-time Custom ROI metrics for its clients’ campaigns, then optimizes to emphasize the most effective ads and Web sites.