Who hasn’t watched those AT&T ads with the cutest kids saying the silliest things and not giggled and “awwwed” at the screen? Totally adorable, right?!
Well the popular campaign entitled, “It’s Not Complicated,” has been expanded in celebration of Mother’s Day on Sunday. With a new execution from the creatives at BBDO, moderator Beck Bennett is back but is now asking the kids “Who gives the best hugs?” Watch the ad below for answers that are bound to leave you cooing.
The ad, which is again directed by Caviar’s Jorma Taccone, will air today through to Mother’s Day, and will also contain a digital component called “AT&T Mother’s Day Card Maker” that lets individuals personalize an e-card that can be shared via social media sites such as Twitter and Facebook, or via email.
The video cards (with the ad incorporated) will end with the words: “To the best mom ever,” and will be signed, “Love,” followed by the given names provided by users.
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
We've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibes.
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that ... read more
Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more