Auction Universe Begins Marketing Campaign for Site Relaunch
Auction Universe said it plans a $10 million marketing campaign to promote its site re-launch on Sept. 16.
Auction Universe said it plans a $10 million marketing campaign to promote its site re-launch on Sept. 16.
Auction Universe said it plans a $10 million marketing campaign to promote its site re-launch on Sept. 16.
Selected to help were the romann group, R/GA Interactive, Modem Media.Poppe Tyson and Ruder-Finn Inc.
“In conjunction with our re-launch, we want to inform both the public and the industry of the innovative nature of Internet auctioning and the benefits of our redesigned Web site,” said Larry Schwartz, CEO and president of Auction Universe.
Auction Universe said it worked with NFO Interactive to gain better knowledge of what consumers want from the online auction experience. The testing involved multiple focus groups and questionnaires of several different online e-commerce populations, including both auction and non- auction users.
“The NFO research enabled our entire marketing team, particularly R/GA, which designed the new site, to understand that the most important factors to online auction users are trust, speed, and targeted information,” said Todd Merrill vice president, marketing, for Auction Universe.
The romann group in New York will handle all off-line aspects of the company’s upcoming ad campaign, and created a series of newspaper and magazine print advertisements that establish and brand Auction Universe. Advertising will also include spots on television and partnerships with Auction Universe’s media affiliates.
Modem Media.Poppe Tyson Inc. will develop all online elements for the campaign. Ruder-Finn will develop and execute a strategic program to position the company as “the ultimate home for Internet traders.”
Auction Universe, a Times Mirror company, is a pioneer in merging classified advertising and sales and the auction process via the Internet and a network of telephone, and print opportunities for buying and selling.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article