Audible Debuts Wordcast

Audible is officially debuting Wordcast, the podcast ad-insertion and measurement service it announced back in November. So far, there’s no ad sales representation as part of the service, but it stands to reason there would be, eventually. You’ll recall how Audible got blasted for using its proprietary audio format rather than the more-standard MP3 format, so it’ll be interesting to see the uptake among podcasters.

Incidentally, two new podcast ad networks launched this week.

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