More NewsAudience Measurement Service Launches Startup

Audience Measurement Service Launches Startup

NetRatings Inc. in Milpitas, CA,launched a service that links Web site visits and banner advertising clickrates with detailed user demographic data.

NetRatings Inc. in Milpitas, CA, launched a service that links Web site visits and banner advertising click rates with detailed user demographic data.

The product, called Online Observer, provides weekly, monthly and quarterly reports. It is aimed at helping advertisers and ad buyers analyze and plan where to place online marketing.

Data is collected by tracking the Web usage of a panel of 2,000 people who have provided detailed demographic, lifestyle and behavioral information, according to Reuters.

Panel members are recruited through the Web. Tim Meadows, NetRatings vice president for marketing, was quoted as saying plans are to expand the panel to 25,000 users.

Panel members answer a battery of questions which include standard demographics such as age, gender, income and education, as well as questions about ethnicity, political affiliation, leisure activities, ownership of electronics and luxury items, and hotel and airline preferences.

Privately held NetRatings, founded last July, competes with such companies as Media Metrix, Relevant Knowledge and @Plan in the field of Web audience measurement.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts