AudienceScience Acquires Hispanic Ad Network Consorte Media

Targeting technology company AudienceScience has acquired Consorte Media, an ad network focusing on the Hispanic market.

Terms of the deal were not disclosed, but AudienceScience said that Consorte’s San Francisco office would become the sixth branch of AudienceScience, which also has offices in New York, Seattle, Santa Barbara, London and Tokyo.

AudienceScience CEO Jeff Hirsch said in a written statement that the merger would combine the reach of Consorte with his company’s targeting capabilities, “providing marketers with the ability to accurately target Hispanic consumers.” Consorte clients include Best Buy and Best Buy Espanol, Dealix and SendMe Mobile.

AudienceScience changed its name in 2009 to reflect its shift in focus to online targeting and draw attention to its ad network. Later in the year it secured a $20 million round of funding.

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