Audio Book Club in Ad Pacts With go2net, AudioNet

Audio Book Club Inc. has signed a two-year advertising agreement with go2net Inc., making it the exclusive retailer of audio books on go2net’s MetaCrawler search engine and StockSite.

Boca Raton, FL-based Audio Book Club also will be the exclusive retailer of both books and audio books on the MetaCrawler home page and Marketplace.

go2net will provide prominent placements and links to the Audio Book Club Web site, as well as banner advertisements on its MetaCrawler home page, Marketplace, and StockSite pages. Financial terms of the deal were not disclosed.

Separately, Audio Book Club said it has signed a two-year agreement with AudioNet Inc., making it the exclusive retailer of audio books on AudioNet’s Web site. No financial details were disclosed.

AudioNet will provide permanent placements and links to the Audio Book Club Web site on the AudioNet home page, as well as its sports, business, music, and radio homepages.

In addition, AudioNet will rotate promotional banners throughout the AudioNet site and feature at least one audio book per week on both the AudioNet home page and AudioBooks section. And Audio Book Club will receive audio gateway advertisements immediately preceding the audio feed for various audio books and other AudioNet programming on a continual basis.

Audio Book Club is a direct marketer of audio books through Audio Book Club, a membership club that markets and sells audio books by mail order and via the Internet. The site offers 65,000 audio book selections and samples of audio clips from many of the club’s selections.

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