Audio Book Club in Joint Marketing Program With AAA Mid-Atlantic

Audio Book Club Inc. signed a joint marketing agreement with AAA Mid-Atlantic Inc.

As part of the agreement, Audio Book Club will be the exclusive audiobook/book seller on AAA’s Web site. Financial arrangements were not disclosed.

The agreement will provide AAA Mid-Atlantic members with special Audio Book Club offers via the Internet and direct mail. Visitors to the AAA Mid-Atlantic Web site will also be able to take advantage of Audio Book Club’s special offer through a prominent Audio Book Club banner on AAA Mid-Atlantic’s homepage linking to the Audio Book Club Web site.

Additionally, AAA Mid-Atlantic members will soon receive a special enrollment offer via direct mail from Audio Book Club.

“AAA members enjoy being on the road and there is no better way to make a trip go faster than to listen to an audiobook,” said Norton Herrick, chairman and CEO of Audio Book Club.

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