More NewsAudio Book Club Shares Rises Following Ad Campaign

Audio Book Club Shares Rises Following Ad Campaign

Shares of Boca Raton, FL-based Audio Book Club Inc. surged last week as the world's largest seller of books on tape said it increased its membership to 340,000 through Internet advertising.

Shares of Boca Raton, FL-based Audio Book Club Inc. surged last week as the world’s largest seller of books on tape said it increased its membership to 340,000 through Internet advertising.

The company’s shares rose $3.37, or 54%, to $9.625.

The company had issued a press release that said it’s signing up more than 4,500 members a month through its Web site, which receives 11 million visits a month, compared with 300 new members and 1 million visits in January.

Audio Book Club has agreements for advertising on Web sites with companies such as America Online Inc., Excite Inc., Netscape Communications Corp., and Yahoo Inc., according to Bloomberg News.

The company also said it signed three more advertising agreements with other sites to continue expanding its membership.

Audio Book Club had 1997 sales of $10.1 million. It conducted an initial public offering at $10 a share in October.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts