ClickZ Senior Editor and Politics reporter Kate Kaye appeared on Digital Politics Radio with Karen Jagoda last week, when they discussed subjects including a recent Facebook political ad study, the online work of American Crossroads in the NY26 race, the use of online ads for testing to inform cross media campaigns, and the effect of Weinergate on Twitter usage by candidates:
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.