ClickZ Senior Editor and Politics reporter Kate Kaye appeared on Digital Politics Radio with Karen Jagoda last week, when they discussed subjects including a recent Facebook political ad study, the online work of American Crossroads in the NY26 race, the use of online ads for testing to inform cross media campaigns, and the effect of Weinergate on Twitter usage by candidates:
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If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.