More NewsAudioBase Signs Digital Impact, Post Communications

AudioBase Signs Digital Impact, Post Communications

AudioBase Inc., a provider of audio-richmedia to online advertising and Web sites, said that e-mail marketing firms Digital Impact and Post Communications will beginenhancing their e-mail programs using AudioBase technology.

AudioBase Inc., a provider of audio-rich media to online advertising and Web sites, said that email marketing firms Digital Impact and Post Communications will begin enhancing their email programs using AudioBase technology.

The AudioBase solution lets email marketers send audio to any HTML email user; recipients don’t need to download any software or special browser plug-ins to hear the message.

Financial arrangements among the companies were not disclosed.

The AudioBase Audio Delivery System (ADS) places a self-executing Java applet inside the audio attachment so every desktop that receives the email can instantly hear a sponsor’s message.

“AudioBase technology will let us enhance the value of the email messages we send for our clients,” said Mary Long, vice president of account services at Post. “Our experience shows that increased value and relevance lead to substantially increased and sustained response rates.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts