AudioBase Inc., a provider of audio-rich media to online advertising and Web sites, said that email marketing firms Digital Impact and Post Communications will begin enhancing their email programs using AudioBase technology.
The AudioBase solution lets email marketers send audio to any HTML email user; recipients don’t need to download any software or special browser plug-ins to hear the message.
Financial arrangements among the companies were not disclosed.
The AudioBase Audio Delivery System (ADS) places a self-executing Java applet inside the audio attachment so every desktop that receives the email can instantly hear a sponsor’s message.
“AudioBase technology will let us enhance the value of the email messages we send for our clients,” said Mary Long, vice president of account services at Post. “Our experience shows that increased value and relevance lead to substantially increased and sustained response rates.”