StatsAudienceAugust 1999 Usage Stats

August 1999 Usage Stats

The activity for the average Web user in August of 1999, as reported by Nielsen//Net Ratings Inc.

The statistics below represent average activity for a Web user, as reported by Nielsen//Net Ratings Inc.

Current Month Last Month % Change
Number of Sessions per Month 17 17 0.0
Number of Unique Sites Visited 11 12 -8.3
Page Views per Month 351 353 -0.6
Page Views per Session 21 21 0.0
Time Spent per Month 7:48:53 7:39:00 +2.2
Time Spent per Session 0:27:30 0:27:00 +1.9
Duration of Page Viewed 0:01:19 0:01:17 +1.9
Average Click Rate for Top Banner 0.62 0.58 +6.9
Active Internet Universe
(actually surfed)
66.8 mill. 62.8 mill. +6.5
Current Universe Estimate 108.6 mill. 106.4 mill. +2.1

Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.

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