August 2000 Internet Usage Stats

The average activity for a Web user in August 2000, as reported by Nielsen//NetRatings Inc.

Average Internet Use in August 2000
Number of sessions per month At-Home % Change
from July
At-Work % Change
from July
18 0 41 10.8
Number of unique sites visited 10 0 30 7.1
Page views per month 719 1.4 1,480 10.7
Page views per surfing session 41 7.9 36 0
Time spent per month 09:14:18 -4.6 21:53:31 8.7
Time spent during surfing session 0:31:26 -0.3 0:32:13 -0.6
Duration of page view 0:00:46 -7.6 0:00:54 -0.6
Average click rate for top banners 0.47 -7.8 0.23 -17.9
Active Internet Universe
(actually surfed)
89.4 million 1.4 32.8 million 3.4
Current Internet Universe
(had access, but didn’t necessarily go online)
146.4 million 1.7 34.8 million 1.7
Source: Nielsen//NetRatings

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