Aureate Media Corp. said it delivered paid advertising to more than 1.5 million computer desktops in 1998 using its AdSoftware technology, which displays advertising inside computer software programs.
Consumers can then use the software free of charge. Advertisements are shown to users for an average of 2.5 minutes, the company said.
Aureate makes its ad delivery technology available to software developers through its AdSoftware Network, which has grown to more than 60 different software applications, including the download manager Go!Zilla. The company said it is currently delivering over 1 million ads per day.
“1998 marked a milestone year for us,” said Ehren Maedge, president of Aureate Media. “The advertising in software concept has become increasingly profitable for software developers, and is widely accepted by computer users.” Aureate said its total user reach is growing by nearly 15,000 users every day.
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