Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]
Asia

Content Marketing 2014 Predictions: Motion, Branded, and Real-Time [Video]

10y Adaline Lau

Content Marketing 2014 Predictions: Motion, Brande...

APAC brands will think less ad hoc campaign based content and own more branded channels. Read More...

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RS Components: Developing Omni-Channel Marketing Across Markets [Video]
Asia

RS Components: Developing Omni-Channel Marketing Across Markets [Video]

10y Adaline Lau

RS Components: Developing Omni-Channel Marketing A...

Desmond Teo, senior digital ad manager shares the challenges and experience in becoming an omni-channel marketing organization. Read More...

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TBWADigital Arts Network: Using Data to Power Creativity [Video]
Agency Spotlight

TBWADigital Arts Network: Using Data to Power Creativity [Video]

10y Adaline Lau

TBWADigital Arts Network: Using Data to Power Crea...

Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why. Read More...

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Rakuten to Focus on Content Marketing in 2014 [Video]
Asia

Rakuten to Focus on Content Marketing in 2014 [Video]

10y Adaline Lau

Rakuten to Focus on Content Marketing in 2014 [Vid...

Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...

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Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]
Asia

Facebook Exec Hacks for a Cause: Typhoon Haiyan [Video]

10y Adaline Lau

Facebook Exec Hacks for a Cause: Typhoon Haiyan [V...

Sixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social tech...

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Unilever: Mobile is Key to Reaching the "Unreachables" [Video]
Asia

Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

10y Adaline Lau

Unilever: Mobile is Key to Reaching the "Unreachab...

Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty...

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Facebook: Top 2013 Check-Ins and Topics for Asia
Asia

Facebook: Top 2013 Check-Ins and Topics for Asia

10y Adaline Lau

Facebook: Top 2013 Check-Ins and Topics for Asia

The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. ...

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Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG
Asia

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

10y Adaline Lau

Multi-Channel Marketing, Data, and Social ROI Domi...

A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...

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Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]
Asia

Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 T...

10y Adaline Lau

Twitter Southeast Asia at SES Singapore: Native Ad...

Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards ...

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#LexusInTokyo to Engage Fans via Live Vine Videos
Asia

#LexusInTokyo to Engage Fans via Live Vine Videos

10y Adaline Lau

#LexusInTokyo to Engage Fans via Live Vine Videos

Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...

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Yahoo: Showrooming in Hong Kong Outperforms Asia Markets
Asia

Yahoo: Showrooming in Hong Kong Outperforms Asia Markets

10y Adaline Lau

Yahoo: Showrooming in Hong Kong Outperforms Asia M...

A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...

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Google Launches DigiCamp in Hong Kong
Asia

Google Launches DigiCamp in Hong Kong

10y Adaline Lau

Google Launches DigiCamp in Hong Kong

Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online. Read More...

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China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features
Asia

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Featur...

10y Adaline Lau

China's Enterprise Weibo to Win Advertisers With E...

China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...

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Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]
Asia

Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]

11y Adaline Lau

Mad Men to Machine Mavericks: Google Adx on RTB Tr...

Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to suppo...

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Facebook Aims to Grow PMD Program in Asia Pacific
Asia

Facebook Aims to Grow PMD Program in Asia Pacific

11y Adaline Lau

Facebook Aims to Grow PMD Program in Asia Pacific

The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Read More...

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Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Asia

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

11y Adaline Lau

Newsjacking: How Intel Develops Real-Time Content ...

Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Read More...

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Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?
Asia

Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?

11y Adaline Lau

Tencent Seals Search Deal With Sogou- What Does Th...

Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Read More...

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China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%
Asia

China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%

11y Adaline Lau

China's Digital Spend For Video, Search, Mobile Fo...

China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Read M...

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Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Asia

Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

11y Adaline Lau

Why Asia Needs Another DSP in the Region: Q&A ...

With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...

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Mercedes Taps Spotify to Seek Corporate Rockstars
Asia

Mercedes Taps Spotify to Seek Corporate Rockstars

11y Adaline Lau

Mercedes Taps Spotify to Seek Corporate Rockstars

The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...

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SVG Media Aims to Demystify Digital Ecosystem in India
Asia

SVG Media Aims to Demystify Digital Ecosystem in India

11y Adaline Lau

SVG Media Aims to Demystify Digital Ecosystem in I...

SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...

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Most Facebook Users Access Top Social Network via Mobile
Asia

Most Facebook Users Access Top Social Network via Mobile

11y Adaline Lau

Most Facebook Users Access Top Social Network via ...

Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...

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Coca-Cola's Opener App Gets Teens Excited About TV Ad
Asia

Coca-Cola's Opener App Gets Teens Excited About TV Ad

11y Adaline Lau

Coca-Cola's Opener App Gets Teens Excited About TV...

Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...

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Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day
Asia

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

11y Adaline Lau

Baidu Trials Micro Purchase Tool Weigou on Chinese...

China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...

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Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Asia

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Mal...

11y Adaline Lau

Citibank Optimizes Retargeting Campaign to Drive C...

Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...

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Native Mobile Experience More Effective Than Banner Ads: Study
Asia

Native Mobile Experience More Effective Than Banner Ads: Study

11y Adaline Lau

Native Mobile Experience More Effective Than Banne...

The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...

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Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders
Asia

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

11y Adaline Lau

Cadreon Expands in Asia; Microsoft and Cathay Amon...

IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...

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