An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report.
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The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns.
British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year.
Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth.
Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences overseas.