Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleFive guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore. Read Mor...
View articleIncluding stats on YouTube's Generation C in Hong Kong. Read More...
View articleThe partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
View articleMobile advertising updates in Asia Pacific. Read More...
View articleUnder the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...
View articleKer Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...
View articleThe bank's chief information officer shares his perspective on using social media for the feat. Read More...
View articleCapitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...
View articleHow do brand marketers manage their agencies when things don't work out? Read More...
View articleChina's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleMcKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleInsights on how the global campaign has been adapted to the China market. Read More...
View articleArthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Read More...
View articleVLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...
View articleIsobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...
View articleThe Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...
View articleWithin six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...
View articleThe NGO focused on a digital-first campaign leveraging social this year. Read More...
View articleIts chief marketing officer has led the social media strategy and launched a Facebook page in February. Read More...
View articleWhile video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...
View articleAccording to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...
View articleThe financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...
View articleThe web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...
View articleThe music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...
View articleThe fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...
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