HomeShop18 Taps Vizury for Retargeting Efforts
Acquisition

HomeShop18 Taps Vizury for Retargeting Efforts

11y Adaline Lau

HomeShop18 Taps Vizury for Retargeting Efforts

Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...

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Visualization Map Tracks #sghaze via Instagram in Real Time
Asia

Visualization Map Tracks #sghaze via Instagram in Real Time

11y Adaline Lau

Visualization Map Tracks #sghaze via Instagram in ...

Five guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore. Read Mor...

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Estee Lauder Endorses YouTube's TrueView Ad Format
Asia

Estee Lauder Endorses YouTube's TrueView Ad Format

11y Adaline Lau

Estee Lauder Endorses YouTube's TrueView Ad Format

Including stats on YouTube's Generation C in Hong Kong. Read More...

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Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia
Asia

Yahoo and Millward Brown to Lift ROI for Branding Campaigns Across Asia

11y Adaline Lau

Yahoo and Millward Brown to Lift ROI for Branding ...

The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...

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Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore
Analytics

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

11y Adaline Lau

Lenovo Bets on Big Data, Builds Global Analytics H...

The first phase of its analytics hub is scheduled to complete by July. Read More...

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StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia and Vietnam
Asia

StartMeApp and Opera Launch in Singapore; Vserv.mobi Expands in Malaysia an...

11y Adaline Lau

StartMeApp and Opera Launch in Singapore; Vserv.mo...

Mobile advertising updates in Asia Pacific. Read More...

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Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China
Asia

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

11y Adaline Lau

Tencent and DG Mediamind: Third-Party Ad Serving G...

Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini...

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WeChat or Weibo for Luxury Brands? [Video]
Asia

WeChat or Weibo for Luxury Brands? [Video]

11y Adaline Lau

WeChat or Weibo for Luxury Brands? [Video]

Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...

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Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Impressions on Social Media
Asia

Standard Chartered Breeze Sets World Record on Everest; Over 20 Million Imp...

11y Adaline Lau

Standard Chartered Breeze Sets World Record on Eve...

The bank's chief information officer shares his perspective on using social media for the feat. Read More...

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MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Asia

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

11y Adaline Lau

MediaQuark Unveils Programmatic Media Trading for ...

Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...

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Choosing a Digital Agency: Advice From SAP and Adidas [Video]
Asia

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

11y Adaline Lau

Choosing a Digital Agency: Advice From SAP and Adi...

How do brand marketers manage their agencies when things don't work out? Read More...

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Tencent Launches Tango DSP
Asia

Tencent Launches Tango DSP

11y Adaline Lau

Tencent Launches Tango DSP

China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...

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China's E-Tail Landscape: What's the Recipe for Success?
Analytics

China's E-Tail Landscape: What's the Recipe for Success?

11y Adaline Lau

China's E-Tail Landscape: What's the Recipe for Su...

McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...

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Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China
Asia

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

11y Adaline Lau

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign...

Insights on how the global campaign has been adapted to the China market. Read More...

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SoLoMoCo in Asia: Just Another Buzzword?
Asia

SoLoMoCo in Asia: Just Another Buzzword?

11y Adaline Lau

SoLoMoCo in Asia: Just Another Buzzword?

Arthur Policarpio, head of Mobext Asia Pacific, explains what SoLoMoCo as an emerging trend means for businesses. Read More...

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Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
Agency Spotlight

Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas...

11y Adaline Lau

Exec Moves & Industry Roundup: VLT Merger, IPG...

VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Read More...

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China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
Agency Spotlight

China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, an...

11y Adaline Lau

China Exec Moves & Industry Roundup: Isobar, C...

Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Read More...

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SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
Analytics

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyal...

11y Adaline Lau

SodaCard Allows Retailers to Convert Walk-in Custo...

The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...

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Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days
Asia

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

11y Adaline Lau

Macau Tourism Rolls Out WeChat Fan Acquisition Cam...

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...

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WWF Exec: Using Social Media to Drive Earth Hour 2013
Asia

WWF Exec: Using Social Media to Drive Earth Hour 2013

11y Adaline Lau

WWF Exec: Using Social Media to Drive Earth Hour 2...

The NGO focused on a digital-first campaign leveraging social this year. Read More...

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Standard Life Hong Kong Makes Foray Into Facebook Marketing
Asia

Standard Life Hong Kong Makes Foray Into Facebook Marketing

11y Adaline Lau

Standard Life Hong Kong Makes Foray Into Facebook ...

Its chief marketing officer has led the social media strategy and launched a Facebook page in February. Read More...

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Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Asia

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

11y Adaline Lau

Q&A with Kinetic ONE: Video Content Marketing ...

While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...

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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Asia

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

11y Adaline Lau

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...

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DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]
Asia

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case St...

11y Adaline Lau

DBS Bank Uses Group Buy and Facebook to Acquire Af...

The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effect...

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Yahoo Opens Online Outlet Stores in Hong Kong
Asia

Yahoo Opens Online Outlet Stores in Hong Kong

11y Adaline Lau

Yahoo Opens Online Outlet Stores in Hong Kong

The web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...

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Spotify Inks Major Launch Advertisers As It Expands Into Asia
Asia

Spotify Inks Major Launch Advertisers As It Expands Into Asia

11y Adaline Lau

Spotify Inks Major Launch Advertisers As It Expand...

The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...

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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Asia

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

11y Adaline Lau

McDonald's Gets Youths to Build Big Macs by Shakin...

The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...

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