China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More
Asia

China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and Mor...

11y Adaline Lau

China's Social Media Landscape 2013 - CIC CEO on S...

CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...

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Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
Asia

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

11y Adaline Lau

Xaxis Expands Asia Footprint in Thailand, Taiwan, ...

WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...

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Chips Ahoy Makes Digital Move in China on April Fools
Asia

Chips Ahoy Makes Digital Move in China on April Fools

11y Adaline Lau

Chips Ahoy Makes Digital Move in China on April Fo...

Chips Ahoy deployed real time marketing to debut its digital launch in the country. Read More...

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What Display Ad Tech Can Learn From Wall Street or Not
Asia

What Display Ad Tech Can Learn From Wall Street or Not

11y Adaline Lau

What Display Ad Tech Can Learn From Wall Street or...

Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...

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AdzCentral Evolves as RTB Gains Traction in Asia
Asia

AdzCentral Evolves as RTB Gains Traction in Asia

11y Adaline Lau

AdzCentral Evolves as RTB Gains Traction in Asia

The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...

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Case Study: Jebsen Group Makes Social Media a Priority
Asia

Case Study: Jebsen Group Makes Social Media a Priority

11y Adaline Lau

Case Study: Jebsen Group Makes Social Media a Prio...

Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...

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Deckers' UGG Footwear Steps Into E-Commerce in China
Asia

Deckers' UGG Footwear Steps Into E-Commerce in China

11y Adaline Lau

Deckers' UGG Footwear Steps Into E-Commerce in Chi...

Deckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce mark...

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India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
Asia

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

11y Adaline Lau

India's E-Commerce Firms Slow to Adopt Search Mark...

NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...

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Brands Dip Into WeChat, China's Emerging Mobile Social Platform
Asia

Brands Dip Into WeChat, China's Emerging Mobile Social Platform

11y Adaline Lau

Brands Dip Into WeChat, China's Emerging Mobile So...

More than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...

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Millennial Media: Mobile Device Trends in Asia [Study]
Asia

Millennial Media: Mobile Device Trends in Asia [Study]

11y Adaline Lau

Millennial Media: Mobile Device Trends in Asia [St...

In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...

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Aliyun Search Could Impact Baidu and E-Commerce in China
Asia

Aliyun Search Could Impact Baidu and E-Commerce in China

11y Adaline Lau

Aliyun Search Could Impact Baidu and E-Commerce in...

Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...

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Case Study: Pepsi China Leverages Web Video for CNY Campaign
Asia

Case Study: Pepsi China Leverages Web Video for CNY Campaign

11y Adaline Lau

Case Study: Pepsi China Leverages Web Video for CN...

Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...

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Standard Chartered Matches Facebook Likes to Raise Money for Charity
Asia

Standard Chartered Matches Facebook Likes to Raise Money for Charity

11y Adaline Lau

Standard Chartered Matches Facebook Likes to Raise...

TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...

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What the Google-Qihoo Partnership Means for Marketers
Asia

What the Google-Qihoo Partnership Means for Marketers

11y Adaline Lau

What the Google-Qihoo Partnership Means for Market...

Search marketers are already using Google AdWords to buy Qihoo ads in China. Read More...

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How Rally APAC Convinces Brands to Invest in Social Marketing
Asia

How Rally APAC Convinces Brands to Invest in Social Marketing

11y Adaline Lau

How Rally APAC Convinces Brands to Invest in Socia...

Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...

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Changi Airport Taps the Power of Photo-Sharing via Instagram
Asia

Changi Airport Taps the Power of Photo-Sharing via Instagram

11y Adaline Lau

Changi Airport Taps the Power of Photo-Sharing via...

In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...

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Cathay Engages Instagram Fans to Celebrate the Snake Year
Asia

Cathay Engages Instagram Fans to Celebrate the Snake Year

11y Adaline Lau

Cathay Engages Instagram Fans to Celebrate the Sna...

Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...

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Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis
Agency Spotlight

Exec Moves at Google, Starcom, PHD, Mindshare, Razorfish, and Aegis

11y Adaline Lau

Exec Moves at Google, Starcom, PHD, Mindshare, Raz...

Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...

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ComScore on Analytics Trends in 2013 [Video]
Analytics

ComScore on Analytics Trends in 2013 [Video]

11y Adaline Lau

ComScore on Analytics Trends in 2013 [Video]

India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Read More...

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Snapdeal on Analytics Trends in 2013 [Video]
Analytics

Snapdeal on Analytics Trends in 2013 [Video]

11y Adaline Lau

Snapdeal on Analytics Trends in 2013 [Video]

Snapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Read More...

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Hari Krishnan Promoted to LinkedIn APAC and Japan MD
Asia

Hari Krishnan Promoted to LinkedIn APAC and Japan MD

11y Adaline Lau

Hari Krishnan Promoted to LinkedIn APAC and Japan ...

LinkedIn has promoted its employee number one in Asia to MD in APAC and Japan. Read More...

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SapientNitro on 2013 Digital Marketing Trends in India
Asia

SapientNitro on 2013 Digital Marketing Trends in India

11y Adaline Lau

SapientNitro on 2013 Digital Marketing Trends in I...

SapientNitro director of marketing strategy says big data will be big in India this year. Read More...

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Oakley on Social Marketing and Ecommerce in Indonesia [Video]
Asia

Oakley on Social Marketing and Ecommerce in Indonesia [Video]

11y Adaline Lau

Oakley on Social Marketing and Ecommerce in Indone...

Oakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Read M...

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How Pepsi and ICICI Bank Engage Users on Social [Video]
Asia

How Pepsi and ICICI Bank Engage Users on Social [Video]

11y Adaline Lau

How Pepsi and ICICI Bank Engage Users on Social [V...

Position2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Read More...

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Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]
Asia

Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]

11y Adaline Lau

Indonesia: SoLoMo Opportunities and 2013 Mobile Tr...

Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Read More...

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MakeMyTrip: Localizing Social Media in a Global World [Video]
Asia

MakeMyTrip: Localizing Social Media in a Global World [Video]

11y Adaline Lau

MakeMyTrip: Localizing Social Media in a Global Wo...

Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...

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Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest
Asia

Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest

11y Adaline Lau

Top 10 ClickZ.asia Columns in 2012: Passbook, WeCh...

Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Read More...

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