CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Read More...
View articleWPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...
View articleChips Ahoy deployed real time marketing to debut its digital launch in the country. Read More...
View articleQ&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...
View articleThe display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...
View articleFour ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...
View articleDeckers appoints e-commerce director to capture China's booming online shopping, set to surpass the U.S. to become the world's largest e-commerce mark...
View articleNetElixir shares the challenges and tips for online retailers to do search marketing in the country. Read More...
View articleMore than just an app, companies are increasingly testing Tencent's emerging social mobile platform. Read More...
View articleIn Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...
View articleAlibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...
View articlePepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Read More...
View articleTBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook. ...
View articleSearch marketers are already using Google AdWords to buy Qihoo ads in China. Read More...
View articleCompanies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...
View articleIn this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
View articleCathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleIndia-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Read More...
View articleSnapdeal exec shares how marketers will see a huge lift in ROI when their decisions are driven by data. Read More...
View articleLinkedIn has promoted its employee number one in Asia to MD in APAC and Japan. Read More...
View articleSapientNitro director of marketing strategy says big data will be big in India this year. Read More...
View articleOakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Read M...
View articlePosition2 CEO shares two case studies of how Pepsi and ICICI bank engage users via social media marketing. Read More...
View articleNokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Read More...
View articleHead of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...
View articleApple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Read More...
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