Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong
Asia

Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong

11y Adaline Lau

Japan's Digi Landscape in 2013; Mobile Couponing G...

These topics and more trended in November. Read More...

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Avinash Kaushik: Biz Optimization Across the Globe in 2012 [Video]
Analytics

Avinash Kaushik: Biz Optimization Across the Globe in 2012 [Video]

11y Adaline Lau

Avinash Kaushik: Biz Optimization Across the Globe...

Google evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization. Read More...

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Tencent's WeChat and Responsive Design Dominate in Q3
Asia

Tencent's WeChat and Responsive Design Dominate in Q3

11y Adaline Lau

Tencent's WeChat and Responsive Design Dominate in...

Popular columns for the months of September and October. Read More...

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SoLoMo in Asia and 2013 Mobile Predictions [Video]
Asia

SoLoMo in Asia and 2013 Mobile Predictions [Video]

11y Adaline Lau

SoLoMo in Asia and 2013 Mobile Predictions [Video]

Amobee and Gravitas execs talk SoLoMo and how mobile could drive better consumer engagement for retailers in this video. Read More...

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Weibo Marketing and Social Analytics Rule in July
Analytics

Weibo Marketing and Social Analytics Rule in July

11y Adaline Lau

Weibo Marketing and Social Analytics Rule in July

In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...

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RTB: Blessing or Curse? [Video]
Asia

RTB: Blessing or Curse? [Video]

11y Adaline Lau

RTB: Blessing or Curse? [Video]

Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Read More...

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Top Columns in May, June: Mobile Marketing Starts Trending
Asia

Top Columns in May, June: Mobile Marketing Starts Trending

11y Adaline Lau

Top Columns in May, June: Mobile Marketing Starts ...

Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on ClickZ.asia in May and June. Read More...

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ClickZ Asia Popular Columns for March and April 2012
Asia

ClickZ Asia Popular Columns for March and April 2012

11y Adaline Lau

ClickZ Asia Popular Columns for March and April 20...

As we count down to 2012, a review of the top columns in March and April. Read More...

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SEO and the Future of Search in India [Video]
Asia

SEO and the Future of Search in India [Video]

11y Adaline Lau

SEO and the Future of Search in India [Video]

PageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Read More...

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SES New Delhi 2012: Social and Content Marketing Gain Prominence in India
Analytics

SES New Delhi 2012: Social and Content Marketing Gain Prominence in India

11y Adaline Lau

SES New Delhi 2012: Social and Content Marketing G...

Three themes gathered from the two-day program: Read More...

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Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]
Asia

Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]

11y Adaline Lau

Even in China, 'Dumb Ways to Die' Goes Viral [Info...

A catchy tune, offbeat humor, and cartoon characters take over the Internet world. Read More...

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SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analytics, and More
Asia

SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analy...

11y Adaline Lau

SES SG 2012 Roundup: Content Marketing for Next-Ge...

Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference. Read More...

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Highlights at SES Singapore 2012: Day 1
Analytics

Highlights at SES Singapore 2012: Day 1

11y Adaline Lau

Highlights at SES Singapore 2012: Day 1

The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...

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Puma Goes Mobile to Create Urban Playgrounds in Asia
Asia

Puma Goes Mobile to Create Urban Playgrounds in Asia

11y Adaline Lau

Puma Goes Mobile to Create Urban Playgrounds in As...

Puma incorporated QR codes and gamification to attract trendsters in-store. Read More...

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Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong
Asia

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

11y Adaline Lau

Subway and 7-Eleven Dip Into Apple's Passbook in H...

Both chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...

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Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]
Asia

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infogra...

11y Adaline Lau

Singapore: Identifying Affluent Males to Enhance S...

Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...

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Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store
Asia

Groupon Display Ads Raised Sales by 30 Percent; Unveils Concept Store

11y Adaline Lau

Groupon Display Ads Raised Sales by 30 Percent; Un...

Groupon Hong Kong's display campaign drove sales using new production tool. Read More...

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India: Future of Digital Interaction Is Mobile [Statistics]
Asia

India: Future of Digital Interaction Is Mobile [Statistics]

11y Adaline Lau

India: Future of Digital Interaction Is Mobile [St...

India is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...

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Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce
Asia

Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce

11y Adaline Lau

Lee Jeans Integrates Social Videos and DatouDatouT...

The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...

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LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA
Asia

LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

11y Adaline Lau

LBS Marketing Kicks Off in Singapore and Mobile St...

The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their sma...

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Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates
Asia

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

11y Adaline Lau

Japan Leads Asia in RTB Spending and other Data-Dr...

Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...

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Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping
Asia

Isobar NowLab in Asia - Think Smart TV, NFC, and 3D Mapping

11y Adaline Lau

Isobar NowLab in Asia - Think Smart TV, NFC, and 3...

NowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...

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Mobile E-Commerce on the Rise in India [Study]
Asia

Mobile E-Commerce on the Rise in India [Study]

11y Adaline Lau

Mobile E-Commerce on the Rise in India [Study]

Google, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Read More...

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P&G's Pantene China Olympics Case Study
Asia

P&G's Pantene China Olympics Case Study

11y Adaline Lau

P&G's Pantene China Olympics Case Study

How its localization strategy has become a benchmark for P&G globally. Read More...

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Groupon Strengthens Travel Vertical With Plans to Drive M-Commerce in Asia Pacific
Asia

Groupon Strengthens Travel Vertical With Plans to Drive M-Commerce in Asia ...

11y Adaline Lau

Groupon Strengthens Travel Vertical With Plans to ...

Groupon hires regional execs to boost mobile commerce across the region. Read More...

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Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Asia

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

11y Adaline Lau

Turn Opens Asia HQ in Hong Kong, Eyes Japan and Ch...

The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...

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Rubicon Project Reinvests in Asia Pacific
Asia

Rubicon Project Reinvests in Asia Pacific

11y Adaline Lau

Rubicon Project Reinvests in Asia Pacific

The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Read More...

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