Why Malaysia Airlines Uses Google+
Analytics

Why Malaysia Airlines Uses Google+

12y Adaline Lau

Why Malaysia Airlines Uses Google+

An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...

View article
Youku and Tudou Merger: What It Means for Marketers
Asia

Youku and Tudou Merger: What It Means for Marketers

12y Adaline Lau

Youku and Tudou Merger: What It Means for Marketer...

Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers. Read More...

View article
What The China Video Site Merger Means for Marketers
Asia

What The China Video Site Merger Means for Marketers

12y Adaline Lau

What The China Video Site Merger Means for Markete...

In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...

View article
Get the latest analysis and reports delivered to your inbox daily
Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Asia

Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics ...

12y Adaline Lau

Exec Moves & Industry Roundup: Reprise Media, ...

Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Read More...

View article
OpenX Strengthens Foothold in Japan, Eyes China
Asia

OpenX Strengthens Foothold in Japan, Eyes China

12y Adaline Lau

OpenX Strengthens Foothold in Japan, Eyes China

Following Google's ad exchange move into China, OpenX also has plans to enter the country, the second largest ad market worldwide. Read More...

View article
Reckitt Benckiser Shares Digital Plans for China
CPG

Reckitt Benckiser Shares Digital Plans for China

12y Adaline Lau

Reckitt Benckiser Shares Digital Plans for China

A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013. Read More...

View article
SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile Trends
Asia

SES HK 2012 Roundup: Social Analytics, Multi-Touch Attribution, and Mobile ...

12y Adaline Lau

SES HK 2012 Roundup: Social Analytics, Multi-Touch...

Check out more tips and trends from Day 2 of SES Hong Kong. Read More...

View article
SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a Movement
Asia

SES Hong Kong 2012: Biz Optimization, Driving Conversions, and Creating a M...

12y Adaline Lau

SES Hong Kong 2012: Biz Optimization, Driving Conv...

Day 1 coverage of SES Hong Kong, includes key takeaways from speakers and image gallery. Read More...

View article
Baidu Conference 2012: Cloud, Big Data, and Mobile in China
Asia

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

12y Adaline Lau

Baidu Conference 2012: Cloud, Big Data, and Mobile...

Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...

View article
Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]
Asia

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Stu...

12y Adaline Lau

Pinterest and Instagram Drive Traffic to Social Co...

Expect to see a proliferation of niche social networks over the next 12 months. Read More...

View article
Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Asia

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

12y Adaline Lau

Rapid Smartphone Adoption in Japan, Mostly Android...

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...

View article
In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Asia

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

12y Adaline Lau

In India, Google Rules but Visitors Most Engaged o...

Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...

View article
Quick Tour of Google Mountain View HQ - [Gallery]
Asia

Quick Tour of Google Mountain View HQ - [Gallery]

12y Adaline Lau

Quick Tour of Google Mountain View HQ - [Gallery]

An inside look at Google's campus. Read More...

View article
Baidu Partners With Sina to Reinforce Mobile Search in China
Asia

Baidu Partners With Sina to Reinforce Mobile Search in China

12y Adaline Lau

Baidu Partners With Sina to Reinforce Mobile Searc...

A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...

View article
Exec Moves & Industry Roundup: Havas Media Contacts, Upfront, and I-Media
Agency Spotlight

Exec Moves & Industry Roundup: Havas Media Contacts, Upfront, and I-Media

12y Adaline Lau

Exec Moves & Industry Roundup: Havas Media Contact...

Agency hires in the Philippines; Chinese mobile ad network I-Media poaches Baidu exec, including Jap firm Bilcom expanding into SEA markets. Read More...

View article
Aegis Bolsters Digital Media and Search in China via Local Ventures
Asia

Aegis Bolsters Digital Media and Search in China via Local Ventures

12y Adaline Lau

Aegis Bolsters Digital Media and Search in China v...

Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Read More...

View article
Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong
Asia

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

12y Adaline Lau

Nike Rolls Out its First Social Loyalty Program vi...

Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approac...

View article
Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track
Analytics

Q&A: ADMA Chairman on Social Commerce, Analytics, and Do Not Track

12y Adaline Lau

Q&A: ADMA Chairman on Social Commerce, Analytics, ...

David Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...

View article
Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Asia

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Tec...

12y Adaline Lau

Q&A: Responsive Design, Mobile Apps, and What It M...

Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...

View article
Hulu in Japan: Adds HBO and Expands Device Footprint
Asia

Hulu in Japan: Adds HBO and Expands Device Footprint

12y Adaline Lau

Hulu in Japan: Adds HBO and Expands Device Footpri...

Hulu inks content partnership with HBO in Japan. Read More...

View article
Q&A: Big Data, Mobile, and Weibo Analytics
Analytics

Q&A: Big Data, Mobile, and Weibo Analytics

12y Adaline Lau

Q&A: Big Data, Mobile, and Weibo Analytics

Hong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...

View article
Mobile Rewards Network Kiip Looks to Asia Expansion
Asia

Mobile Rewards Network Kiip Looks to Asia Expansion

12y Adaline Lau

Mobile Rewards Network Kiip Looks to Asia Expansio...

Kiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achieve...

View article
Puma Leverages Social Graph to Promote Spring-Summer Collection
Asia

Puma Leverages Social Graph to Promote Spring-Summer Collection

12y Adaline Lau

Puma Leverages Social Graph to Promote Spring-Summ...

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...

View article
Baidu: We Do Semantic Search Better Than Google
Asia

Baidu: We Do Semantic Search Better Than Google

12y Adaline Lau

Baidu: We Do Semantic Search Better Than Google

Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google'...

View article
Langham Place Goes Social With New Mobile and Pinterest Platforms
Asia

Langham Place Goes Social With New Mobile and Pinterest Platforms

12y Adaline Lau

Langham Place Goes Social With New Mobile and Pint...

Hong Kong's Langham Place is reportedly the first brand to create short films produced on the iPhone 4S. Read More...

View article
Pinterest Sees Significant Growth Across Asia Pacific
Audience

Pinterest Sees Significant Growth Across Asia Pacific

12y Adaline Lau

Pinterest Sees Significant Growth Across Asia Paci...

In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Read More...

View article
Agency News: GroupM, Next Digital, Aegis
Agency Spotlight

Agency News: GroupM, Next Digital, Aegis

12y Adaline Lau

Agency News: GroupM, Next Digital, Aegis

GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news. Read More...

View article