4 Brands Show How They Use Google+ in Asia
Social

4 Brands Show How They Use Google+ in Asia

12y Adaline Lau

4 Brands Show How They Use Google+ in Asia

McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Read More...

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Q&A: Handling a Social Media Crisis, Content Marketing, and SEO
Asia

Q&A: Handling a Social Media Crisis, Content Marketing, and SEO

12y Adaline Lau

Q&A: Handling a Social Media Crisis, Content M...

Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Read More...

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Nokia, Pepsi, and Coach Go Social for Chinese New Year
Social

Nokia, Pepsi, and Coach Go Social for Chinese New Year

12y Adaline Lau

Nokia, Pepsi, and Coach Go Social for Chinese New ...

Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Read More...

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Baidu and Google Celebrate Chinese New Year
Asia

Baidu and Google Celebrate Chinese New Year

12y Adaline Lau

Baidu and Google Celebrate Chinese New Year

Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more. Read More...

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Kantar Media Acquires Social Media Consultancy in China
Asia

Kantar Media Acquires Social Media Consultancy in China

12y Adaline Lau

Kantar Media Acquires Social Media Consultancy in ...

CIC's clients include Nike, Dell, and Intel. Read More...

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Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong
Social

Dolce & Gabbana Photo Ban Triggers Social Uproar in Hong Kong

12y Adaline Lau

Dolce & Gabbana Photo Ban Triggers Social Uproar i...

Protests intensify, but luxury brand does not immediately respond. Read More...

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Hong Kong Daily Deals Scene Heats Up
Asia

Hong Kong Daily Deals Scene Heats Up

12y Adaline Lau

Hong Kong Daily Deals Scene Heats Up

English Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Read More...

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RS Components: Social Media Drives Conversion But Don't Try to PR the Platforms
Asia

RS Components: Social Media Drives Conversion But Don't Try to PR the Platf...

12y Adaline Lau

RS Components: Social Media Drives Conversion But ...

How social media can assist in the lead generation process. Read More...

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Tourism Queensland on the Art of Content Marketing
Asia

Tourism Queensland on the Art of Content Marketing

12y Adaline Lau

Tourism Queensland on the Art of Content Marketing

Lessons in driving buzz around branded videos. Read More...

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SES Singapore 2011 Coverage #SESSG
Asia

SES Singapore 2011 Coverage #SESSG

12y Adaline Lau

SES Singapore 2011 Coverage #SESSG

Digital marketing experts share best practices and discuss emerging trends in Asia Pacific for search, social, mobile, video, and display advertising....

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Google To Roll Out AdX in China
Asia

Google To Roll Out AdX in China

12y Adaline Lau

Google To Roll Out AdX in China

Google must first get buy-in from advertisers and top publishers. Read More...

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Study: Consumers Don't Want Brands to Bother Them in Social Networks
Asia

Study: Consumers Don't Want Brands to Bother Them in Social Networks

12y Adaline Lau

Study: Consumers Don't Want Brands to Bother Them ...

A recent study shows that 57 percent of people in developed markets globally do not want to engage with brands via social media. Read More...

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Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong
Asia

Luxury Brands Increase Digital Ad Spend by 100% in Hong Kong

12y Adaline Lau

Luxury Brands Increase Digital Ad Spend by 100% in...

Yahoo Hong Kong emerges as one beneficiary of the largesse. Read More...

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Sina Weibo Rolls Out Real-Time Search Engine
Asia

Sina Weibo Rolls Out Real-Time Search Engine

12y Adaline Lau

Sina Weibo Rolls Out Real-Time Search Engine

And what it means for marketers. Read More

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YouTube and Hulu to Take On Cable TV Industry
Asia

YouTube and Hulu to Take On Cable TV Industry

12y Adaline Lau

YouTube and Hulu to Take On Cable TV Industry

Will ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Read More...

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LinkedIn Launches in Japanese, Joins Twitter and Facebook
Asia

LinkedIn Launches in Japanese, Joins Twitter and Facebook

12y Adaline Lau

LinkedIn Launches in Japanese, Joins Twitter and F...

The social network set up a regional sales hub in Singapore in May. Read More...

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Google Commits to Making Search More Social
Asia

Google Commits to Making Search More Social

12y Adaline Lau

Google Commits to Making Search More Social

“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong. Read More...

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Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online
Asia

Study: Chinese Consumers in Lower Tier Cities Watch Most TV Content Online

12y Adaline Lau

Study: Chinese Consumers in Lower Tier Cities Watc...

With market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...

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Studies: Facebook Shows Big Gains in Malaysia, Singapore
Asia

Studies: Facebook Shows Big Gains in Malaysia, Singapore

12y Adaline Lau

Studies: Facebook Shows Big Gains in Malaysia, Sin...

Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...

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Growth in Games for Turner Broadcasting and Cartoon Network
Asia

Growth in Games for Turner Broadcasting and Cartoon Network

13y Adaline Lau

Growth in Games for Turner Broadcasting and Cartoo...

Cartoon Network's site generated 2 billion ad impressions this year, and brands are moving in. Read More...

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Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB
Asia

Exec Moves & Industry Roundup: Aegis Media, OMD, I-Com, and IAB

13y Adaline Lau

Exec Moves & Industry Roundup: Aegis Media, OM...

Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Read More...

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Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data
Asia

Yahoo's Shashi Seth on the Future of Search, Mobile, and Structured Data

13y Adaline Lau

Yahoo's Shashi Seth on the Future of Search, Mobil...

Whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...

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Steve Jobs: A Tribute
Asia

Steve Jobs: A Tribute

13y Adaline Lau

Steve Jobs: A Tribute

Digital marketing practitioners describe how Steve Jobs influenced product design, technology, and marketing. Read More...

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LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare
Asia

LBS Marketing in China: 3 Things Jiepang Can Teach Foursquare

13y Adaline Lau

LBS Marketing in China: 3 Things Jiepang Can Teach...

Global brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Read More...

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Dell Expands Listening Center to Asia
Asia

Dell Expands Listening Center to Asia

13y Adaline Lau

Dell Expands Listening Center to Asia

A new chapter for celebrated social media monitoring program. Read More...

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Hong Kong Disneyland Dips Into Digital for Halloween
Asia

Hong Kong Disneyland Dips Into Digital for Halloween

13y Adaline Lau

Hong Kong Disneyland Dips Into Digital for Hallowe...

The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...

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Yahoo Algorithm Change to Take Effect in India
Asia

Yahoo Algorithm Change to Take Effect in India

13y Adaline Lau

Yahoo Algorithm Change to Take Effect in India

Google eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...

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