McDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Read More...
View articleLewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Read More...
View articleBrands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Read More...
View articleSearch engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more. Read More...
View articleCIC's clients include Nike, Dell, and Intel. Read More...
View articleProtests intensify, but luxury brand does not immediately respond. Read More...
View articleEnglish Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Read More...
View articleHow social media can assist in the lead generation process. Read More...
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View articleDigital marketing experts share best practices and discuss emerging trends in Asia Pacific for search, social, mobile, video, and display advertising....
View articleGoogle must first get buy-in from advertisers and top publishers. Read More...
View articleA recent study shows that 57 percent of people in developed markets globally do not want to engage with brands via social media. Read More...
View articleYahoo Hong Kong emerges as one beneficiary of the largesse. Read More...
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View articleWill ad revenue on traditional TV suffer as audiences increasingly rely on smartphones, gaming consoles, and other devices to view videos? Read More...
View articleThe social network set up a regional sales hub in Singapore in May. Read More...
View article“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong. Read More...
View articleWith market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...
View articleResearch underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...
View articleCartoon Network's site generated 2 billion ad impressions this year, and brands are moving in. Read More...
View articleAegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Read More...
View articleWhether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years: "Answers, not links". Read More...
View articleDigital marketing practitioners describe how Steve Jobs influenced product design, technology, and marketing. Read More...
View articleGlobal brands such as Starbucks, McDonald’s, Burberry, and Galaxy Macau team up with the check-in service. Read More...
View articleA new chapter for celebrated social media monitoring program. Read More...
View articleThe theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd. Read More...
View articleGoogle eyes expansion in Southeast Asia; Yahoo-Nielsen, Synovate report Internet usage stats for Philippines and Malaysia. Read More...
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