Tough Times: Lessons Learned
Marketing

Tough Times: Lessons Learned

23y Adam Jackson

Tough Times: Lessons Learned

In these tough times, Internet advertising has gotten a bad rap. But let's not throw the baby out with the bath water. Here are some hard-learned less...

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Geeks and Freaks: A Killer Partnership
Marketing

Geeks and Freaks: A Killer Partnership

23y Adam Jackson

Geeks and Freaks: A Killer Partnership

When working with online creative, there's a huge factor that differentiates a great idea executed well from one that is executed poorly: the technolo...

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IAB New Ad Units: What's Next?
Marketing

IAB New Ad Units: What's Next?

23y Adam Jackson

IAB New Ad Units: What's Next?

The IAB voluntary guidelines for new ad units bring much-needed changes to the advertising options that keep publishers in business. Adam highlights s...

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Striking a Balance Between the Art and Science of Web Design
Marketing

Striking a Balance Between the Art and Science of Web Design

23y Adam Jackson

Striking a Balance Between the Art and Science of ...

Art concept versus site usability: Have you faced this dilemma before? Choosing the right tactical approach to drive creative makes the difference bet...

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Online Advertising: On the Brink of a New Era?
Marketing

Online Advertising: On the Brink of a New Era?

23y Adam Jackson

Online Advertising: On the Brink of a New Era?

Internet advertising is taking a beating, calling into question the value of marketing on the Internet at all. The current state of affairs may just b...

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Makin' It Sticky
Marketing

Makin' It Sticky

23y Adam Jackson

Makin' It Sticky

Customer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...

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Celebrating the Online Advertising Industry Shakeout
Marketing

Celebrating the Online Advertising Industry Shakeout

23y Adam Jackson

Celebrating the Online Advertising Industry Shakeo...

The industry is experiencing a severe hit, and the human consequences are tragic. But Internet advertising will recover, and those left standing shoul...

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Is Flash Really 99% Bad?
Marketing

Is Flash Really 99% Bad?

23y Adam Jackson

Is Flash Really 99% Bad?

Usability is a factor that designers must take into account. They also have to create high-impact web advertising. For now, Flash seems to be the most...

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In Search of a Better Online Ad Unit
Marketing

In Search of a Better Online Ad Unit

23y Adam Jackson

In Search of a Better Online Ad Unit

There's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...

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Build Brands Online With Advertainment
Marketing

Build Brands Online With Advertainment

23y Adam Jackson

Build Brands Online With Advertainment

The dividing line between content and advertising isn't as strong online as it is in traditional advertising. This results in a unique opportunity to ...

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Creating a Positive Interaction With the Brand
Marketing

Creating a Positive Interaction With the Brand

24y Adam Jackson

Creating a Positive Interaction With the Brand

We now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...

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Web Promotions: Worth the Price?
Marketing

Web Promotions: Worth the Price?

24y Adam Jackson

Web Promotions: Worth the Price?

Promotions can be a wonderful tool. They can encourage the trial usage of new products, increase short-term sales figures, and drive much-needed traff...

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The Viral Component in Online Creative
Marketing

The Viral Component in Online Creative

24y Adam Jackson

The Viral Component in Online Creative

You've developed a great online campaign, a well-integrated system of executions that play on individual strengths and touch the consumer in a relevan...

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What Happens After the Click?
Marketing

What Happens After the Click?

24y Adam Jackson

What Happens After the Click?

When implementing an online marketing campaign, the first stage is usually composed of banner ads. Used in conjunction with rich media and unique ad u...

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How to Design a More Effective Banner
Marketing

How to Design a More Effective Banner

24y Adam Jackson

How to Design a More Effective Banner

There are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...

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