In these tough times, Internet advertising has gotten a bad rap. But let's not throw the baby out with the bath water. Here are some hard-learned less...
View articleWhen working with online creative, there's a huge factor that differentiates a great idea executed well from one that is executed poorly: the technolo...
View articleThe IAB voluntary guidelines for new ad units bring much-needed changes to the advertising options that keep publishers in business. Adam highlights s...
View articleArt concept versus site usability: Have you faced this dilemma before? Choosing the right tactical approach to drive creative makes the difference bet...
View articleInternet advertising is taking a beating, calling into question the value of marketing on the Internet at all. The current state of affairs may just b...
View articleCustomer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...
View articleThe industry is experiencing a severe hit, and the human consequences are tragic. But Internet advertising will recover, and those left standing shoul...
View articleUsability is a factor that designers must take into account. They also have to create high-impact web advertising. For now, Flash seems to be the most...
View articleThere's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...
View articleThe dividing line between content and advertising isn't as strong online as it is in traditional advertising. This results in a unique opportunity to ...
View articleWe now have more sophisticated metrics than CTR to determine campaign success. Use interactivity and traditional advertising tactics to create relevan...
View articlePromotions can be a wonderful tool. They can encourage the trial usage of new products, increase short-term sales figures, and drive much-needed traff...
View articleYou've developed a great online campaign, a well-integrated system of executions that play on individual strengths and touch the consumer in a relevan...
View articleWhen implementing an online marketing campaign, the first stage is usually composed of banner ads. Used in conjunction with rich media and unique ad u...
View articleThere are a number of different ways to design a great banner. Over the years, we've seen that the time-tested "truths" of traditional advertising are...
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