Metrics to support 'your' digital monetization strategy

Analytics Metrics to support 'your' digital monetization strategy

4y Adam Singer

Metrics to support 'your' digital monetization str...

While there have been many stories on how brands can use influencers as part of their marketing strategy there are not many on what influencers need t...

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What makes a great digital marketing and analytics shop

Educating leadership What makes a great digital marketing and analytics shop

4y Adam Singer

What makes a great digital marketing and analytics...

As a consultant, I'm frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two de...

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Q&A with Ad Students: Advice for marketers and analysts just starting out

Insights Q&A with Ad Students: Advice for marketers and analysts just starting out

5y Adam Singer

Q&A with Ad Students: Advice for marketers and...

Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and...

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You don't need a "Growth Hacker," just a data-driven marketer

Data insights You don't need a "Growth Hacker," just a data-driven marketer

5y Adam Singer

You don't need a "Growth Hacker," just a data-driv...

Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...

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Move up the metrics value chain: social shares are great, but only if they lead to outcomes

Analytics Move up the metrics value chain: social shares are great, but only if they lead to outcomes

5y Adam Singer

Move up the metrics value chain: social shares are...

Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...

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How new analysts can take their skills to the next level

Analytics How new analysts can take their skills to the next level

5y Adam Singer

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

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Five steps to report marketing results like a boss

Acquisition Five steps to report marketing results like a boss

5y Adam Singer

Five steps to report marketing results like a boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...

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Four key metric groups for B2B marketers

Actionable Analysis Four key metric groups for B2B marketers

6y Adam Singer

Four key metric groups for B2B marketers

While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...

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Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

Actionable Analysis Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

6y Adam Singer

Taking your analytics practice to the next level: ...

As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...

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Six essential steps to present data persuasively

Analytics Six essential steps to present data persuasively

6y Adam Singer

Six essential steps to present data persuasively

“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously weari...

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Why modern copywriters must be fluent In analytics

Analytics Why modern copywriters must be fluent In analytics

6y Adam Singer

Why modern copywriters must be fluent In analytics

The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...

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Are you an analytics leader, student, or skeptic?

Analytics Are you an analytics leader, student, or skeptic?

6y Adam Singer

Are you an analytics leader, student, or skeptic?

As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and ...

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5 tactics to help build brand loyalty and grow your subscriber list

Analytics 5 tactics to help build brand loyalty and grow your subscriber list

6y Adam Singer

5 tactics to help build brand loyalty and grow you...

What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...

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The Critical Few - Metrics, Platforms, and Words

Marketing The Critical Few - Metrics, Platforms, and Words

6y Adam Singer

The Critical Few - Metrics, Platforms, and Words

In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to...

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4 Tips to Get Measurement Right Upfront

Actionable Analysis 4 Tips to Get Measurement Right Upfront

6y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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A Brief Intro To CLV (And Why You Should Measure It)

Analytics A Brief Intro To CLV (And Why You Should Measure It)

7y Adam Singer

A Brief Intro To CLV (And Why You Should Measure I...

Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that wil...

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Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

Actionable Analysis Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

7y Adam Singer

Why You Should Use Analytics to Discover & Opt...

Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...

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Agency Professionals: Metrics for Your Personal Success Dashboard

Actionable Analysis Agency Professionals: Metrics for Your Personal Success Dashboard

7y Adam Singer

Agency Professionals: Metrics for Your Personal Su...

Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...

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4 Steps to Measuring What Matters Most

Actionable Analysis 4 Steps to Measuring What Matters Most

7y Adam Singer

4 Steps to Measuring What Matters Most

Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Read More...

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3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

Actionable Analysis 3 Tools to Ensure Your Analytics Implementation Is Running Smoothly

7y Adam Singer

3 Tools to Ensure Your Analytics Implementation Is...

These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet? ...

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Data Visualization: Your Secret Weapon in Storytelling and Persuasion

Data insights Data Visualization: Your Secret Weapon in Storytelling and Persuasion

7y Adam Singer

Data Visualization: Your Secret Weapon in Storytel...

Creating visualizations of your data can help attract links, traffic, and buzz, which are all essential to a brand's success. Read More...

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3 Key Metrics Groups for Publishers to Measure and Questions They Answer

Actionable Analysis 3 Key Metrics Groups for Publishers to Measure and Questions They Answer

7y Adam Singer

3 Key Metrics Groups for Publishers to Measure and...

There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...

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Why Blogging Still Matters: Data, Distribution, and Ownership of Content

Actionable Analysis Why Blogging Still Matters: Data, Distribution, and Ownership of Content

7y Adam Singer

Why Blogging Still Matters: Data, Distribution, an...

Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...

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Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

Actionable Analysis Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide

7y Adam Singer

Using Qualitative and Quantitative Social Proof to...

Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social...

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Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

Actionable Analysis Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

8y Adam Singer

Smart Digital Marketing and Analytics: Increasing ...

Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued foc...

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Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

Actionable Analysis Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

8y Adam Singer

Data-Fluency: A Requirement for Everyone in Media,...

Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...

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3 Actionable Ways for PR Pros to Measure Better

Actionable Analysis 3 Actionable Ways for PR Pros to Measure Better

8y Adam Singer

3 Actionable Ways for PR Pros to Measure Better

PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...

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