Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.
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Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
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As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more