4 Reasons to Make Analytics Education Your Top Priority in 2014
Actionable Analysis

4 Reasons to Make Analytics Education Your Top Priority in 2014

10y Adam Singer

4 Reasons to Make Analytics Education Your Top Pri...

A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succ...

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5 Useful, Creative Analytics Resources to Check Out
Actionable Analysis

5 Useful, Creative Analytics Resources to Check Out

10y Adam Singer

5 Useful, Creative Analytics Resources to Check Ou...

A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small bu...

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Getting Started with Real-Time Analytics
Actionable Analysis

Getting Started with Real-Time Analytics

10y Adam Singer

Getting Started with Real-Time Analytics

This emerging area of analytics is often misunderstood, but is infinitely actionable. Read More...

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3 Questions to Ask Your New Digital Analytics Team Member
Actionable Analysis

3 Questions to Ask Your New Digital Analytics Team Member

10y Adam Singer

3 Questions to Ask Your New Digital Analytics Team...

Tomorrow's leaders are already here today, pushing things forward with a passion for data and interest in moving the needle for their organization. Re...

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3 Ways to Use Analytics to Improve Your Marketing While You Sleep
Actionable Analysis

3 Ways to Use Analytics to Improve Your Marketing While You Sleep

10y Adam Singer

3 Ways to Use Analytics to Improve Your Marketing ...

Columnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...

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3 Macro Insights Google Tools for Every Marketer’s Toolkit
Actionable Analysis

3 Macro Insights Google Tools for Every Marketer’s Toolkit

10y Adam Singer

3 Macro Insights Google Tools for Every Marketer’s...

Google's Adam Singer shares three tools every marketer should use to discover and analyze macro insights. Learn more about Google Databoard, Trends an...

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Automate Dashboard Updates to Focus Your Time on Analysis
Actionable Analysis

Automate Dashboard Updates to Focus Your Time on Analysis

11y Adam Singer

Automate Dashboard Updates to Focus Your Time on A...

If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate. Read More...

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Ideas for Getting Started With Measurement Planning
Actionable Analysis

Ideas for Getting Started With Measurement Planning

11y Adam Singer

Ideas for Getting Started With Measurement Plannin...

As simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the differen...

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Using Web Analytics to Create What People Will Actually Care About
Actionable Analysis

Using Web Analytics to Create What People Will Actually Care About

11y Adam Singer

Using Web Analytics to Create What People Will Act...

A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Read More...

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Mobile Isn't for B2B or B2C, It's for Everyone
Actionable Analysis

Mobile Isn't for B2B or B2C, It's for Everyone

11y Adam Singer

Mobile Isn't for B2B or B2C, It's for Everyone

Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertisi...

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3 Reasons to Go Beyond Last-Click Attribution
Actionable Analysis

3 Reasons to Go Beyond Last-Click Attribution

11y Adam Singer

3 Reasons to Go Beyond Last-Click Attribution

With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Read More...

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Why Loyalty Is a Killer Metric for Your Mobile App
Actionable Analysis

Why Loyalty Is a Killer Metric for Your Mobile App

11y Adam Singer

Why Loyalty Is a Killer Metric for Your Mobile App

While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Read M...

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3 Technical Reports the Best Marketers Can't Live Without
Actionable Analysis

3 Technical Reports the Best Marketers Can't Live Without

11y Adam Singer

3 Technical Reports the Best Marketers Can't Live ...

A look at a few reports that marketing professional can use to take action immediately. Read More...

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Data-Driven Leadership Is Your Organization's Future
Marketing

Data-Driven Leadership Is Your Organization's Future

11y Adam Singer

Data-Driven Leadership Is Your Organization's Futu...

Organizations skilled in data analysis optimize marketing and sales results like a well-oiled machine. Read More...

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What You Should Know About Measuring Your Mobile App
Marketing

What You Should Know About Measuring Your Mobile App

12y Adam Singer

What You Should Know About Measuring Your Mobile A...

What exactly should you be measuring to understand the success of your application and improve results and how can you align your app measurement to b...

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4 Ideas for Better Social Media Measurement
Marketing

4 Ideas for Better Social Media Measurement

12y Adam Singer

4 Ideas for Better Social Media Measurement

Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Read More...

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6 Best Practices for Digital Marketing Agency Reporting
Marketing

6 Best Practices for Digital Marketing Agency Reporting

12y Adam Singer

6 Best Practices for Digital Marketing Agency Repo...

Digital measurement for marketing and PR agencies drives relevant, engaging campaigns and successful work. Read More...

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