Google Talks Data Visualization at ClickZ Live Chicago
Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story.
Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story.
It was standing room only in the Data-Driven Marketing track as Google Analytics (GA) Advocate Adam Singer took the podium on day one of ClickZ Live Chicago. In his session, “Using Data to Communicate Your Story,” Singer brought the common sense approach to helping marketers convey messages from their data analysis.
The theme of his presentation was represented in his first sentence: “Always present data as graphically as possible, not as columns of numbers.” Everyone has data, Singer said, adding that data is part of the story you’re trying to tell.
Through a series of examples, Singer gave a plethora of tips for helping people to visualize data.
Obviously, being a Google Analytics Advocate, Singer also included ways of helping to visualize GA data. Start by exporting your data, he said. This can be done by an API, apps, or gallery widgets. Some of these tools allow you to pull data directly out without any programming knowledge. Singer added that a user can export Google Analytics data and overlay other data to help visualization.
The key takeaways: