Articles by this author
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For ... read more
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.