As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
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What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and measure engaging content.
In digital marketing, sometimes less is more. Here are suggestions to help you focus on a critical few elements of your marketing strategy in order to optimize campaign efforts.
Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access.
Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales.