With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intentional approach to analyzing their data.
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Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key arguments.
It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large.
If you listen properly, your data will tell you vital information about your customers and clients.