What to Ask of Big Data to Inform Your Marketing Strategy
Data insights

What to Ask of Big Data to Inform Your Marketing Strategy

11y Adria Saracino

What to Ask of Big Data to Inform Your Marketing S...

With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...

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How to Convince Your Boss That Your Marketing Team Has Intangible Value
Data insights

How to Convince Your Boss That Your Marketing Team Has Intangible Value

11y Adria Saracino

How to Convince Your Boss That Your Marketing Team...

Help your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key argument...

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Is Data-Driven Marketing Compatible With Agile Marketing?
Data insights

Is Data-Driven Marketing Compatible With Agile Marketing?

11y Adria Saracino

Is Data-Driven Marketing Compatible With Agile Mar...

It's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...

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Data Shows 'Big Data Marketing' Is a Growing Field
Data insights

Data Shows 'Big Data Marketing' Is a Growing Field

11y Adria Saracino

Data Shows 'Big Data Marketing' Is a Growing Field

A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...

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Interesting Ways Businesses Use Big Data to Improve Personalization
Data insights

Interesting Ways Businesses Use Big Data to Improve Personalization

11y Adria Saracino

Interesting Ways Businesses Use Big Data to Improv...

If you listen properly, your data will tell you vital information about your customers and clients. Read More...

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Why Big Data Isn't the End-All for Content Marketing
Data insights

Why Big Data Isn't the End-All for Content Marketing

11y Adria Saracino

Why Big Data Isn't the End-All for Content Marketi...

In order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your s...

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How to Create a Mobile-Friendly Video Marketing Campaign
Media

How to Create a Mobile-Friendly Video Marketing Campaign

11y Adria Saracino

How to Create a Mobile-Friendly Video Marketing Ca...

When it's time to distribute a compelling video marketing campaign to the world, mobile is the place to be. Here are six ways to create a mobile-frien...

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Pros and Cons of Editing Video in the Cloud
Media

Pros and Cons of Editing Video in the Cloud

11y Adria Saracino

Pros and Cons of Editing Video in the Cloud

If you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be...

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What Every Manager Wishes Her Team Knew
Marketing

What Every Manager Wishes Her Team Knew

11y Adria Saracino

What Every Manager Wishes Her Team Knew

There are certain truths all managers wish their employees knew, and I'm putting them out here to give employees an edge when the next round of promot...

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The Argument for a Content Audit Your Marketing Team Never Made
Media

The Argument for a Content Audit Your Marketing Team Never Made

11y Adria Saracino

The Argument for a Content Audit Your Marketing Te...

Dominate organic search, deliver a holistic user experience, and improve your brand with a content audit. Read More...

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Why You Should Integrate Video Into Your Marketing Plan
Media

Why You Should Integrate Video Into Your Marketing Plan

12y Adria Saracino

Why You Should Integrate Video Into Your Marketing...

Four ways video can be used to leverage your brand's online presence. Read More...

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