Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week.
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E-mail promises to be 2009's primary communications channel. Are you ready?
Automakers and other troubled companies must cease pouring billions into ineffective marketing channels.
A customer analytics program for e-mail campaigns can unlock revenue.
The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned.