Why start-ups need content marketing
Marketing

Why start-ups need content marketing

8y Alan Cutter

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....

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How to Ruin Your Start-Up Culture
Community Management

How to Ruin Your Start-Up Culture

9y Alan Cutter

How to Ruin Your Start-Up Culture

Enhance the company culture of your start-up by implementing some of these practices. These insights will allow you to sustain an efficient and produc...

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5 Inside Secrets of Startup Funding
Marketing

5 Inside Secrets of Startup Funding

9y Alan Cutter

5 Inside Secrets of Startup Funding

Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture...

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4 Steps for Building a Mobile-First Culture
Media

4 Steps for Building a Mobile-First Culture

9y Alan Cutter

4 Steps for Building a Mobile-First Culture

Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...

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Why We Need More Women in Tech
Marketing

Why We Need More Women in Tech

9y Alan Cutter

Why We Need More Women in Tech

Greater diversity leads to greater innovation. Facebook's Sheryl Sandberg says we need "to change the dynamic, to make sure women's voices are heard...

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How to Stay Focused (on the Right Things) as an Entrepreneur
Marketing

How to Stay Focused (on the Right Things) as an Entrepreneur

9y Alan Cutter

How to Stay Focused (on the Right Things) as an En...

In a hyperactive, digital age it can be difficult to keep your eyes on the prize. Find out how to keep your focus off of Facebook and onto Forbes with...

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Lessons You Will Learn During Your First Year as an Entrepreneur
Marketing

Lessons You Will Learn During Your First Year as an Entrepreneur

9y Alan Cutter

Lessons You Will Learn During Your First Year as a...

WIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...

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The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"
Marketing

The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"

9y Alan Cutter

The Israeli Tech Scene: What You Need to Know Abou...

Israel has become a hotbed for start-ups. What should marketers know about the so-called "start-up" nation? Read More...

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Millennials Aren’t All Bad — If You Know How to Inspire Them
Marketing

Millennials Aren’t All Bad — If You Know How to Inspire Them

9y Alan Cutter

Millennials Aren’t All Bad — If You Know How to In...

To motivate the young workforce in your start-up, you need to think outside the box. Read More...

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What’s Ahead for the Emerging Tech Industry in 2015?
Marketing

What’s Ahead for the Emerging Tech Industry in 2015?

9y Alan Cutter

What’s Ahead for the Emerging Tech Industry in 201...

As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable techno...

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The Biggest Marketing Mistakes Start-Ups Make
Marketing

The Biggest Marketing Mistakes Start-Ups Make

9y Alan Cutter

The Biggest Marketing Mistakes Start-Ups Make

These seven mistakes could keep you from building the best start-up possible, before you even launch your brand. Read More...

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Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Unknown
Marketing

Are You Afraid of the Dark? How to Start Your Start-Up and Leap Into the Un...

9y Alan Cutter

Are You Afraid of the Dark? How to Start Your Star...

The decision to create a start-up can be a scary one. How can you conquer your uncertainty and take the plunge? Read More...

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7 Keys to a Successful Sales Culture
Marketing

7 Keys to a Successful Sales Culture

10y Alan Cutter

7 Keys to a Successful Sales Culture

What makes a successful sales culture? These seven tactics, including feedback and coaching, transparency, and healthy competition, can produce great ...

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Why It Matters Where You Build Your Start-Up
Marketing

Why It Matters Where You Build Your Start-Up

10y Alan Cutter

Why It Matters Where You Build Your Start-Up

Even in our hyper-connected world, positioning your start-up in one of the world's entrepreneurial clusters could help you set yourself up for greater...

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3 Start-Up Lessons From Television
Marketing

3 Start-Up Lessons From Television

10y Alan Cutter

3 Start-Up Lessons From Television

Although the tech industry of the silver screen is of course a bit more glamorous and dramatic than that of the real world, there are still lessons to...

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The ABCs of the VC World: What Marketers Need to Know
Marketing

The ABCs of the VC World: What Marketers Need to Know

10y Alan Cutter

The ABCs of the VC World: What Marketers Need to K...

It's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a pri...

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The Pros and Cons of Joining a Tech Start-Up
Marketing

The Pros and Cons of Joining a Tech Start-Up

10y Alan Cutter

The Pros and Cons of Joining a Tech Start-Up

If you're considering taking a job at a new tech start-up, here are some things to consider to help decide if the company will be a good fit for you. ...

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Improv Isn't Just for Comedy
Marketing

Improv Isn't Just for Comedy

10y Alan Cutter

Improv Isn't Just for Comedy

Using the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills. Read More...

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Wearable Tech Is More Than Just a Fitbit and Google Glass
Marketing

Wearable Tech Is More Than Just a Fitbit and Google Glass

10y Alan Cutter

Wearable Tech Is More Than Just a Fitbit and Googl...

A look at the future of wearable devices, with a focus on what was showcased at this year's South By Southwest Interactive festival and what these new...

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The Late-Night Show and Keeping Up With Digital Advertising
Marketing

The Late-Night Show and Keeping Up With Digital Advertising

10y Alan Cutter

The Late-Night Show and Keeping Up With Digital Ad...

With Jimmy Fallon taking over "The Tonight Show" and attracting a younger audience, NBC is looking to capitalize on Fallon's digital appeal. Read More...

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"People Analytics": Big Data Hits Hiring
Marketing

"People Analytics": Big Data Hits Hiring

10y Alan Cutter

"People Analytics": Big Data Hits Hiring

Big Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Read More...

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9 Holiday Anthems for Digital Marketers
Marketing

9 Holiday Anthems for Digital Marketers

10y Alan Cutter

9 Holiday Anthems for Digital Marketers

Columnist Alan Cutter shares his versions of holiday songs sure to have the digital marketer humming - and nodding - along. Read More...

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The Changing Role of Digital Media Sales People
Marketing

The Changing Role of Digital Media Sales People

10y Alan Cutter

The Changing Role of Digital Media Sales People

Classic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...

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Getting Rid of the Summer Doldrums
Marketing

Getting Rid of the Summer Doldrums

11y Alan Cutter

Getting Rid of the Summer Doldrums

Five tips to make sure that come Labor Day your boss won't be screaming about the lack of progress on that major client project. Read More...

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What Does Your Cube Say About Your Company?
Marketing

What Does Your Cube Say About Your Company?

11y Alan Cutter

What Does Your Cube Say About Your Company?

Not you, not your colleague, but your corporate culture. Read More...

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Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role
Marketing

Do's and Don'ts for Choosing the Right Recruiter to Get You Your Next Role

11y Alan Cutter

Do's and Don'ts for Choosing the Right Recruiter t...

Having the right recruiter, and sharing the right information, can lead to the right role with the right company. Read More...

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Tips and Tricks to a Great Video Interview
Marketing

Tips and Tricks to a Great Video Interview

11y Alan Cutter

Tips and Tricks to a Great Video Interview

Seven pointers for making the best of your video interview. Read More...

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