Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market.
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What the recent Google and YouTube announcements mean for marketers.
A much-anticipated product promises to have a direct impact on search visibility and social engagement.
There's going to be some big opportunities for marketers to create strategically integrated, connected digital programs across bought, earned, and owned media.
Focus on digital strategy that meets consumers' needs by embracing content, conversation, context, continuity, and commerce.