5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

4y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

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The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

4y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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Five reasons SMBs should be using email automation

Email & Automation Five reasons SMBs should be using email automation

4y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

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[Report] How artificial intelligence can enhance retail marketing

AI & Automation [Report] How artificial intelligence can enhance retail marketing

4y Al Roberts

[Report] How artificial intelligence can enhance r...

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...

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Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

4y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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Six ways online retailers can minimize merchandise returns

Ecommerce Six ways online retailers can minimize merchandise returns

4y Al Roberts

Six ways online retailers can minimize merchandise...

Returns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...

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Can subscription box offerings help CPG brands restore loyalty?

Digital Transformation Can subscription box offerings help CPG brands restore loyalty?

4y Al Roberts

Can subscription box offerings help CPG brands res...

CPG brands face a loyalty crisis unlike any they’ve faced before. But the source of many of their loyalty challenges – the rise of ecommerce and...

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How financial services CMOs should approach regulation

Digital Transformation How financial services CMOs should approach regulation

4y Al Roberts

How financial services CMOs should approach regula...

Following the global financial crisis of 2008, which many blamed on rampant greed and fraud in the financial services sector, regulators around the wo...

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Five ad tech upstarts to keep an eye on

AI & Automation Five ad tech upstarts to keep an eye on

4y Al Roberts

Five ad tech upstarts to keep an eye on

Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...

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How are traditional banks competing for customers in a digitally disrupted industry?

Finance How are traditional banks competing for customers in a digitally disrupted industry?

4y Al Roberts

How are traditional banks competing for customers ...

Big banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial se...

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Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

4y Al Roberts

Why banks are becoming customer-centric organizati...

Increasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...

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In-app advertising vs mobile web advertising: Which is the better investment?

Digital Advertising In-app advertising vs mobile web advertising: Which is the better investment?

4y Al Roberts

In-app advertising vs mobile web advertising: Whic...

Mobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...

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Do brands still need bulk email software?

Email Do brands still need bulk email software?

4y Al Roberts

Do brands still need bulk email software?

There was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...

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How artificial intelligence is changing email marketing

AI & Automation How artificial intelligence is changing email marketing

4y Al Roberts

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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Which industries have the greatest potential for chatbot disruption?

Chatbots Which industries have the greatest potential for chatbot disruption?

4y Al Roberts

Which industries have the greatest potential for c...

Between SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...

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Five big challenges to AI adoption and success

AI & Automation Five big challenges to AI adoption and success

4y Al Roberts

Five big challenges to AI adoption and success

There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...

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How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

4y Al Roberts

How brand advertisers are fighting ad fraud

Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...

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Three emerging payment technologies retailers need to know about

Emerging Technology Three emerging payment technologies retailers need to know about

4y Al Roberts

Three emerging payment technologies retailers need...

The retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavio...

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The brand's guide to Near-Field Communication (NFC)

Emerging Technology The brand's guide to Near-Field Communication (NFC)

4y Al Roberts

The brand's guide to Near-Field Communication (NFC...

There is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...

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How challenger banks are revolutionizing the banking customer experience

Finance How challenger banks are revolutionizing the banking customer experience

4y Al Roberts

How challenger banks are revolutionizing the banki...

Few industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere ne...

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Five ways businesses can make their physical locations more Instagram-friendly

Social Media Five ways businesses can make their physical locations more Instagram-friendly

4y Al Roberts

Five ways businesses can make their physical locat...

With more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...

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How retailers of all sizes can develop an off-Amazon strategy

Ecommerce How retailers of all sizes can develop an off-Amazon strategy

4y Al Roberts

How retailers of all sizes can develop an off-Amaz...

As Amazon continues its campaign to conquer ecommerce, smaller retailers are being offered increasingly tough-to-swallow conditions in order to list p...

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The CMO's guide to the new IAB Standard Ad Unit Portfolio

Display Advertising The CMO's guide to the new IAB Standard Ad Unit Portfolio

4y Al Roberts

The CMO's guide to the new IAB Standard Ad Unit Po...

The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...

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What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

4y Al Roberts

What is rapid-response marketing and how should br...

Cutting through the digital clutter is difficult for brands, but on today's internet, great marketing opportunities can fall into the laps of brands w...

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Eight characteristics of effective microsites

Content Marketing Eight characteristics of effective microsites

4y Al Roberts

Eight characteristics of effective microsites

For years, brands have used microsites, in many cases to great effect. But not all microsites deliver results. So what separates the effective microsi...

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How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

4y Al Roberts

How retailers and brands responded to Amazon Prime...

This week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...

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How QVC is managing to survive and thrive in the Amazon era

Ecommerce How QVC is managing to survive and thrive in the Amazon era

4y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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