Marketers have long talked about the promise of location-based marketing, but for years, employing it has been challenging. That is quickly changing, ...
View articleWhen talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success ...
View articleCompanies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...
View articleA growing number of companies are using chatbots to market themselves, acquire new customers and drive engagement and sales. But building and operatin...
View articleFor years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...
View articleAccording to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...
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Retailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to ...
View articleAdvertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleThanks to a newly-announced partnership with Dunkin' Donuts, Waze users will soon be able to order their favorite drink or food item as they hit the r...
View articleB2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleMany companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...
View articleA class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...
View articleAccording to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...
View articleGoogle sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleAccording to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retai...
View articlePreviously available exclusively to some of its biggest ad clients, Facebook will soon make Advanced Measurement available to all advertisers through ...
View articleLast Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleIn January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...
View articleJigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...
View articlePresident Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even m...
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