YouTube is getting rid of 30-second unskippable pre-roll ads

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

View article
Will the downfall of PewDiePie hurt YouTube, influencer marketing?

Will the downfall of PewDiePie hurt YouTube, influencer marketing?

7y Al Roberts

Will the downfall of PewDiePie hurt YouTube, influ...

27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...

View article
Is Twitter slowly dying?

Is Twitter slowly dying?

7y Al Roberts

Is Twitter slowly dying?

On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
FedEx launches fulfillment service to take on Amazon

FedEx launches fulfillment service to take on Amazon

7y Al Roberts

FedEx launches fulfillment service to take on Amaz...

From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics com...

View article
Hashtags continue to lose in this year's Super Bowl

Hashtags continue to lose in this year's Super Bowl

7y Al Roberts

Hashtags continue to lose in this year's Super Bow...

According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago. Read More...

View article
Bad news brands: consumers could probably live without you

Bad news brands: consumers could probably live without you

7y Al Roberts

Bad news brands: consumers could probably live wit...

Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the fa...

View article
Ad blocker use continues to grow rapidly

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

View article
Ads are now a billion-dollar business for Amazon

Ads are now a billion-dollar business for Amazon

7y Al Roberts

Ads are now a billion-dollar business for Amazon

Yesterday, Amazon disappointed Wall Street when it reported its fourth-quarter earnings for 2016. But buried within its earnings report was data sugge...

View article
Instagram Stories might be killing Snapchat Stories

Instagram Stories might be killing Snapchat Stories

7y Al Roberts

Instagram Stories might be killing Snapchat Storie...

Imitation might be the sincerest form of flattery, but for Snapchat, imitation could be putting a dent in its business. According to TechCrunch, numer...

View article
Is Facebook Instant Articles a flop for publishers?

Is Facebook Instant Articles a flop for publishers?

7y Al Roberts

Is Facebook Instant Articles a flop for publishers...

In May 2015, Facebook launched Instant Articles, "a new way for any publisher to create fast, interactive articles on Facebook." High-profile publishe...

View article
YouTube adds new ad targeting features

YouTube adds new ad targeting features

7y Al Roberts

YouTube adds new ad targeting features

Google is giving advertisers new ways to target users on YouTube. Read More...

View article
Google has become one of Google's most prolific advertisers

Google has become one of Google's most prolific advertisers

7y Al Roberts

Google has become one of Google's most prolific ad...

Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipi...

View article
eBay to launch authentication service for high-end merchandise

eBay to launch authentication service for high-end merchandise

7y Al Roberts

eBay to launch authentication service for high-end...

Every year, eBay facilitates the purchase of hundreds of billions of dollars worth of goods, but even though eBay is one of the web's ecommerce pionee...

View article
More brands sign up for Snapchat, but many aren't active

More brands sign up for Snapchat, but many aren't active

7y Al Roberts

More brands sign up for Snapchat, but many aren't ...

As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...

View article
Amazon's latest Prime perk: a credit card with hefty cash back

Amazon's latest Prime perk: a credit card with hefty cash back

7y Al Roberts

Amazon's latest Prime perk: a credit card with hef...

Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who en...

View article
Facebook to get mid-roll video ads, share revenue with users: report

Facebook to get mid-roll video ads, share revenue with users: report

7y Al Roberts

Facebook to get mid-roll video ads, share revenue ...

Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...

View article
AOL tries to lure leads with free wireless data

AOL tries to lure leads with free wireless data

7y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

View article
Consumers continue to turn to Amazon first for product search

Consumers continue to turn to Amazon first for product search

7y Al Roberts

Consumers continue to turn to Amazon first for pro...

Every year, Google handles more than a trillion search queries, making it the world's most popular search engine. But when it comes to searches relate...

View article
Heavy discounts and post-Black Friday lull create challenges for retailers

Heavy discounts and post-Black Friday lull create challenges for retailers

7y Al Roberts

Heavy discounts and post-Black Friday lull create ...

According to The NPD Group, many retailers could struggle to make the entire holiday shopping season a successful one compared to 2015. Read More...

View article
Facebook reveals it miscalculated even more metrics

Facebook reveals it miscalculated even more metrics

7y Al Roberts

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

View article
The BOTS Act could help ticket sellers improve customer experience

The BOTS Act could help ticket sellers improve customer experience

7y Al Roberts

The BOTS Act could help ticket sellers improve cus...

Once signed into law, the BOTS Act will make it illegal for ticket resellers to use automated software to purchase tickets for events with seating cap...

View article
Yik Yak's decline shows why Facebook is capturing social ad dollars

Yik Yak's decline shows why Facebook is capturing social ad dollars

7y Al Roberts

Yik Yak's decline shows why Facebook is capturing ...

Yik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...

View article
NFL revises its short-sighted social media policy

NFL revises its short-sighted social media policy

7y Al Roberts

NFL revises its short-sighted social media policy

Thanks to services like Twitter and Facebook, and the rise of video on these platforms, fans no longer need to watch entire games on television to get...

View article
Digital to receive lion's share of new ad dollars in 2017

Digital to receive lion's share of new ad dollars in 2017

7y Al Roberts

Digital to receive lion's share of new ad dollars ...

GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...

View article
Can sub-three second video ad views deliver results?

Can sub-three second video ad views deliver results?

7y Al Roberts

Can sub-three second video ad views deliver result...

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...

View article
Cyber Monday breaks record for biggest online sales day in history

Cyber Monday breaks record for biggest online sales day in history

7y Al Roberts

Cyber Monday breaks record for biggest online sale...

It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history. Read Mor...

View article
How important is Black Friday?

How important is Black Friday?

7y Al Roberts

How important is Black Friday?

Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season? Read More...

View article
1 2 3 4 5 6