Yesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. Accordin...
View articleIn March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....
View articleWith more and more customers turning to social platforms like Twitter when they need help with a company's products or services, social customer care ...
View articleProgrammatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleAmazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...
View articleLife is about to get a whole lot better for email marketers and designers. That’s because Google recently announced that by the end of this mont...
View articleHaving lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...
View articleElection 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...
View articleCan Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...
View articleFacebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...
View articleA new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and i...
View articleSocial media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...
View articleAdblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...
View articleWhile many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...
View articlePublishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...
View articleLast year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleYouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...
View articleFew digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the pre...
View articleThe website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...
View articleIn its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...
View articleIn a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as t...
View articleLast week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...
View articleAlthough Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...
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