Amazon now forbids incentivized reviews, sort of
Ecommerce

Amazon now forbids incentivized reviews, sort of

8y Al Roberts

Amazon now forbids incentivized reviews, sort of

Yesterday, Amazon announced an update to its community guidelines that will put an end to incentivized reviews for products other than books. Accordin...

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Remember Meerkat? It's already gone
Mobile

Remember Meerkat? It's already gone

8y Al Roberts

Remember Meerkat? It's already gone

In March 2015, a new app called Meerkat became the star of the show at the annual SXSW conference in Austin, Texas, and put live streaming on the map....

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Southwest Airlines is the tops for speedy Twitter customer service
Community Management

Southwest Airlines is the tops for speedy Twitter customer service

8y Al Roberts

Southwest Airlines is the tops for speedy Twitter ...

With more and more customers turning to social platforms like Twitter when they need help with a company's products or services, social customer care ...

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Programmatic growing even faster than expected
Data insights

Programmatic growing even faster than expected

8y Al Roberts

Programmatic growing even faster than expected

Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...

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YouTube ads drive way more searches per impression than television ads
Display Advertising

YouTube ads drive way more searches per impression than television ads

8y Al Roberts

YouTube ads drive way more searches per impression...

Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...

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Amazon accused of hiding best deals from customers
Ecommerce

Amazon accused of hiding best deals from customers

8y Al Roberts

Amazon accused of hiding best deals from customers

Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...

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Gmail gets responsive design support
Disruptive MarTech

Gmail gets responsive design support

8y Al Roberts

Gmail gets responsive design support

Life is about to get a whole lot better for email marketers and designers. That’s because Google recently announced that by the end of this mont...

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Is Twitter's NFL live streaming a success?
Media

Is Twitter's NFL live streaming a success?

8y Al Roberts

Is Twitter's NFL live streaming a success?

Having lost ground to rivals like Facebook, Instagram and Snapchat, Twitter has been investing heavily in live streaming, and one of its markets of pr...

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Is Hillary Clinton running one of the least effective presidential marketing campaigns ever?
Data insights

Is Hillary Clinton running one of the least effective presidential marketin...

8y Al Roberts

Is Hillary Clinton running one of the least effect...

Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...

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Snapchat's new glasses aim to bring first-person video to social media
Media

Snapchat's new glasses aim to bring first-person video to social media

8y Al Roberts

Snapchat's new glasses aim to bring first-person v...

Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app part...

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Snapchat adds Facebook-like audience targeting
Media

Snapchat adds Facebook-like audience targeting

8y Al Roberts

Snapchat adds Facebook-like audience targeting

Facebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...

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The Coalition for Better Ads launches to make digital ads great again
Disruptive MarTech

The Coalition for Better Ads launches to make digital ads great again

8y Al Roberts

The Coalition for Better Ads launches to make digi...

A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and i...

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Twitter adds new customer service features
Community Management

Twitter adds new customer service features

8y Al Roberts

Twitter adds new customer service features

Social media has become an increasingly important channel for customer service over the years, and Twitter in particular is one of the social platform...

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Adblock Plus gets into the ad business with launch of RTB platform
Display Advertising

Adblock Plus gets into the ad business with launch of RTB platform

8y Al Roberts

Adblock Plus gets into the ad business with launch...

Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...

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Mid-roll video ads on the rise
Media

Mid-roll video ads on the rise

8y Al Roberts

Mid-roll video ads on the rise

While many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...

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Long-form and live video delivers higher ad completion rates
Media

Long-form and live video delivers higher ad completion rates

8y Al Roberts

Long-form and live video delivers higher ad comple...

Publishers are scrambling to produce more digital video content to meet advertiser demand for video ad inventory, and some are even turning to automat...

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Facebook gets a mini Mobilegeddon
Media

Facebook gets a mini Mobilegeddon

8y Al Roberts

Facebook gets a mini Mobilegeddon

Last year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...

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Social media marketing spend has surged over the years, but falls short of estimates
CPG

Social media marketing spend has surged over the years, but falls short of ...

8y Al Roberts

Social media marketing spend has surged over the y...

Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...

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Behavioral targeting is coming to Snapchat
CPG

Behavioral targeting is coming to Snapchat

8y Al Roberts

Behavioral targeting is coming to Snapchat

Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...

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Facebook to introduce header bidding solution for its Audience Network
Display Advertising

Facebook to introduce header bidding solution for its Audience Network

8y Al Roberts

Facebook to introduce header bidding solution for ...

Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...

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YouTube prepares to expand beyond video with more social features
Content

YouTube prepares to expand beyond video with more social features

8y Al Roberts

YouTube prepares to expand beyond video with more ...

YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, lin...

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Check out the shocking way this agency is trying to use clickbait to do good
Content

Check out the shocking way this agency is trying to use clickbait to do goo...

8y Al Roberts

Check out the shocking way this agency is trying t...

Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the pre...

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NPR ditches on-site comments, goes all-in on social media
Media

NPR ditches on-site comments, goes all-in on social media

8y Al Roberts

NPR ditches on-site comments, goes all-in on socia...

The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, those visitors...

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Twitter channels Snapchat filters with Promoted Stickers
Social

Twitter channels Snapchat filters with Promoted Stickers

8y Al Roberts

Twitter channels Snapchat filters with Promoted St...

In its effort to prove that it’s not dying, Twitter is casting a wide net. For example, it’s investing heavily in live sports streaming. B...

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Marketers have high hopes for automated content
Content

Marketers have high hopes for automated content

8y Al Roberts

Marketers have high hopes for automated content

In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as t...

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As Google AMP enters the mobile SERPs, some see lower CTRs
Data insights

As Google AMP enters the mobile SERPs, some see lower CTRs

8y Al Roberts

As Google AMP enters the mobile SERPs, some see lo...

Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...

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Facebook begins thwarting ad blockers
Display Advertising

Facebook begins thwarting ad blockers

8y Al Roberts

Facebook begins thwarting ad blockers

Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...

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