Walmart buys Jet.com for $3 billion-plus in effort to catch up to Amazon
Ecommerce

Walmart buys Jet.com for $3 billion-plus in effort to catch up to Amazon

8y Al Roberts

Walmart buys Jet.com for $3 billion-plus in effort...

On Monday, Walmart announced that it is buying two year-old online retail upstart Jet.com in a cash and stock deal worth $3.3 billion. Jet.com, which ...

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Email deliverability is on the decline: report
Advanced Email Marketing

Email deliverability is on the decline: report

8y Al Roberts

Email deliverability is on the decline: report

Email deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...

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Live-streaming presents opportunities, challenges for advertisers
Social

Live-streaming presents opportunities, challenges for advertisers

8y Al Roberts

Live-streaming presents opportunities, challenges ...

As video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...

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Is Donald Trump's earned media hurting his brand?
Data insights

Is Donald Trump's earned media hurting his brand?

8y Al Roberts

Is Donald Trump's earned media hurting his brand?

Election 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...

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Twitter conversational ads exit beta, get Instant Unlock Card
Media

Twitter conversational ads exit beta, get Instant Unlock Card

8y Al Roberts

Twitter conversational ads exit beta, get Instant ...

Twitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...

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Facebook News Feed update targets clickbait headlines
Content

Facebook News Feed update targets clickbait headlines

8y Al Roberts

Facebook News Feed update targets clickbait headli...

Publishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...

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Content is king in the fight against ad blockers
Display Advertising

Content is king in the fight against ad blockers

8y Al Roberts

Content is king in the fight against ad blockers

Publishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...

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Yelp targets litigious businesses who threaten reviewers
Local

Yelp targets litigious businesses who threaten reviewers

8y Al Roberts

Yelp targets litigious businesses who threaten rev...

Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very serious...

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Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

8y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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Can live sports streaming save Twitter?
Media

Can live sports streaming save Twitter?

8y Al Roberts

Can live sports streaming save Twitter?

Twitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...

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Google brings programmatic to native ads
Automation

Google brings programmatic to native ads

8y Al Roberts

Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...

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Reddit to get sponsored posts, with a few twists
Content

Reddit to get sponsored posts, with a few twists

8y Al Roberts

Reddit to get sponsored posts, with a few twists

Reddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...

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Google launches imported call conversions
Acquisition

Google launches imported call conversions

8y Al Roberts

Google launches imported call conversions

If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...

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Is Google becoming more hyperlocal?
Local

Is Google becoming more hyperlocal?

8y Al Roberts

Is Google becoming more hyperlocal?

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...

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Facebook unveils App Event Optimization
Acquisition

Facebook unveils App Event Optimization

8y Al Roberts

Facebook unveils App Event Optimization

Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...

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Pokémon Go to get pay-per-visit 'sponsored locations'
Acquisition

Pokémon Go to get pay-per-visit 'sponsored locations'

8y Al Roberts

Pokémon Go to get pay-per-visit 'sponsored locatio...

That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...

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The FTC is going after influencer marketing disclosure violations
Acquisition

The FTC is going after influencer marketing disclosure violations

8y Al Roberts

The FTC is going after influencer marketing disclo...

Brands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...

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Memories will change content marketing on Snapchat
Media

Memories will change content marketing on Snapchat

8y Al Roberts

Memories will change content marketing on Snapchat

Snapchat is arguably one of the most important social channels for marketers today, and it could even pose a long-term threat to Facebook’s soci...

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Four things to watch as Election 2016 ramps up
Acquisition

Four things to watch as Election 2016 ramps up

8y Al Roberts

Four things to watch as Election 2016 ramps up

The 2016 election that is set to pit Hillary Clinton and  Donald Trump against each other for the highest office in the land will probably see the mos...

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Will Pokémon GO become a marketing platform for local businesses?
Ecommerce

Will Pokémon GO become a marketing platform for local businesses?

8y Al Roberts

Will Pokémon GO become a marketing platform for lo...

Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...

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Tinder's ads deliver engagement, but are they really effective?
Acquisition

Tinder's ads deliver engagement, but are they really effective?

8y Al Roberts

Tinder's ads deliver engagement, but are they real...

Traditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...

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Can Wal-Mart's ShippingPass compete with Amazon Prime?
Ecommerce

Can Wal-Mart's ShippingPass compete with Amazon Prime?

8y Al Roberts

Can Wal-Mart's ShippingPass compete with Amazon Pr...

Amazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retai...

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Direct mail goes programmatic
Automation

Direct mail goes programmatic

8y Al Roberts

Direct mail goes programmatic

Direct mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...

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Can a pure-play online fragrance brand succeed?
Ecommerce

Can a pure-play online fragrance brand succeed?

8y Al Roberts

Can a pure-play online fragrance brand succeed?

If Phlur, a new fragrance company, has its way, men and women trying to smell good won’t have to leave their homes, or even open their noses to ...

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Tumblr enters the live video market
Media

Tumblr enters the live video market

8y Al Roberts

Tumblr enters the live video market

Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...

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