On Monday, Walmart announced that it is buying two year-old online retail upstart Jet.com in a cash and stock deal worth $3.3 billion. Jet.com, which ...
View articleEmail deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...
View articleAs video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...
View articleElection 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...
View articleTwitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...
View articlePublishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...
View articlePublishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...
View articleOnline reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very serious...
View articleYesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...
View articleTwitter is in trouble. Despite the fact that it’s still one of the most visible names in social media, the company’s user growth has large...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleReddit might not be top-of-mind for social marketers, but the “front page of the internet” is one of the most popular sites on the web and...
View articleIf the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...
View articleLast week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articleSnapchat is arguably one of the most important social channels for marketers today, and it could even pose a long-term threat to Facebook’s soci...
View articleThe 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the mos...
View articleNintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...
View articleTraditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...
View articleAmazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retai...
View articleDirect mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...
View articleIf Phlur, a new fragrance company, has its way, men and women trying to smell good won’t have to leave their homes, or even open their noses to ...
View articleYahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detail...
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