Any company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where to take the business in the future.
Articles by this author
Automation allows for the creation of a multi-faceted, and much more real, consumer profile. There's a lot the marketing automation space can learn from Netflix.
Automation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CSEs will allow.
Digital marketers have been planning for the holiday season since at least July, but it's not too late to implement marketing automation solutions to streamline and ease the additional burden on your team.