Changing Shape: How Device Selection May Indicate User Intent
Data insights

Changing Shape: How Device Selection May Indicate User Intent

13y Andrea Fishman

Changing Shape: How Device Selection May Indicate ...

As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingl...

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Beyond the Sale: Using Targeting to Increase Retention and Social Engagement
Data insights

Beyond the Sale: Using Targeting to Increase Retention and Social Engagemen...

13y Andrea Fishman

Beyond the Sale: Using Targeting to Increase Reten...

Three considerations for extending targeting and engagement tactics beyond the sale. Read More...

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Transform Site Search
Data insights

Transform Site Search

13y Andrea Fishman

Transform Site Search

Three keys to enhancing results presentation and relevancy. Read More...

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QR Codes Gaining Momentum As New Engagement Channel
Data insights

QR Codes Gaining Momentum As New Engagement Channel

13y Andrea Fishman

QR Codes Gaining Momentum As New Engagement Channe...

The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs? Re...

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Integrating Offline Data to Improve Online Relevancy
Data insights

Integrating Offline Data to Improve Online Relevancy

13y Andrea Fishman

Integrating Offline Data to Improve Online Relevan...

A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Read More...

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Embracing the Local Movement
Data insights

Embracing the Local Movement

13y Andrea Fishman

Embracing the Local Movement

Three easy steps to localize your user experience. Read More...

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Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting
Data insights

Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting

13y Andrea Fishman

Socializing Behaviors: 4 Opportunities to Enhance ...

Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Read...

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Privacy vs. Security: What's the Real Cause for Concern?
Data insights

Privacy vs. Security: What's the Real Cause for Concern?

13y Andrea Fishman

Privacy vs. Security: What's the Real Cause for Co...

Failure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenario...

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Diminishing Returns
Data insights

Diminishing Returns

13y Andrea Fishman

Diminishing Returns

Five factors impacting behavioral ROI. Read More

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Embracing the Anonymous Customer
Data insights

Embracing the Anonymous Customer

13y Andrea Fishman

Embracing the Anonymous Customer

When to take the "less is more" approach in engagement marketing. Read More...

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Social: The Next Frontier of Behavioral Targeting?
Data insights

Social: The Next Frontier of Behavioral Targeting?

13y Andrea Fishman

Social: The Next Frontier of Behavioral Targeting?

Facebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Read Mo...

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Missing the Mark – When Targeting Backfires
Data insights

Missing the Mark – When Targeting Backfires

14y Andrea Fishman

Missing the Mark – When Targeting Backfires

Marketing executives are under pressure to deliver measurable results. Don't fall into these traps. Read More...

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Maximizing Customer Value With Behavioral Marketing
Data insights

Maximizing Customer Value With Behavioral Marketing

14y Andrea Fishman

Maximizing Customer Value With Behavioral Marketin...

A comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that w...

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Soft Sell vs. Hard Sell
Data insights

Soft Sell vs. Hard Sell

14y Andrea Fishman

Soft Sell vs. Hard Sell

Using behavioral marketing to speak to your audience. Read More

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Breaking the Content Barrier
Data insights

Breaking the Content Barrier

14y Andrea Fishman

Breaking the Content Barrier

Why do marketers make it so incredibly difficult for prospective customers to find relevant content? Consider these areas for dynamic targeting. Read ...

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Missed Opportunities?
Data insights

Missed Opportunities?

14y Andrea Fishman

Missed Opportunities?

Are you taking advantage of all sources to advance your behavioral program? Read More...

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Using Behavioral Targeting to Build a Relationship
Data insights

Using Behavioral Targeting to Build a Relationship

14y Andrea Fishman

Using Behavioral Targeting to Build a Relationship

How to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...

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Are You Ready for Behavioral Marketing?
Data insights

Are You Ready for Behavioral Marketing?

14y Andrea Fishman

Are You Ready for Behavioral Marketing?

Embracing a behavioral targeting program is, in many ways, counter to the fast-paced culture of Internet marketing. Here's how. Read More...

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Using Geography and Demographics to Enhance Behavioral Targeting
Data insights

Using Geography and Demographics to Enhance Behavioral Targeting

14y Andrea Fishman

Using Geography and Demographics to Enhance Behavi...

Learn how to create broader, culturally informed strategies that will resonate better with your audience and further enhance your segmentation and beh...

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Behavioral Targeting and A/B Testing
Data insights

Behavioral Targeting and A/B Testing

14y Andrea Fishman

Behavioral Targeting and A/B Testing

What's appropriate for your business? Read More

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