Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
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Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other channels.
And how you must strategize around the information gap caused by the Google-Apple war.
On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts followed. Will these methods mean more success for advertisers?
Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization.