If new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleThe customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with ...
View articleA strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to ...
View articleFor marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...
View articleTake a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...
View articleWhile optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...
View articleWith partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Read More...
View articleConsolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...
View articleOrganizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...
View articleAs the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...
View articleHarnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...
View articleFacebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View articleOn Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...
View articleFinding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongo...
View articleImproving cross-channel media performance through attribution modeling. Read More...
View articleHow effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...
View articleAn effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to th...
View articleSocial media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Read More...
View articleMake sure you're identifying the factors that may be working against your targeting strategy. Read More...
View articleTargeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Read More...
View articleWhen the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Read More...
View articleAre all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Read More...
View articleSix ways to ensure alignment of local marketing programs. Read More...
View articleA few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Read More...
View articleHow branded social media monitoring and website analytics can influence your marketing messaging. Read More...
View articleTargeting consumers though topical expertise. Read More...
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