I am woman. Hear my pocketbook roar! Read More...
View articleThere are several ways to organize a Web site for intuitive navigability, and the most effective methods have a lot to do with common sense from a wom...
View articleConnecting with women consumers is an enormous opportunity. And you likely have the marketing resources you need to do so. What may be missing, howeve...
View articleDuring the long Baby Boom era, women had been completely figured out, niched, and marketed to. Now it's time to move on to the impossible-to-predict i...
View articleAndrea hopes that all of us online marketers facing teeny- tiny budgets and tearing out our hair will thank her. For what? For reminding us of what ca...
View articleWe know that one of the keys to marketing to women is connecting them to one another -- like putting together a 1,000-piece puzzle. It may seem imposs...
View articleDespite the tough economic times, don't have a cow, man. Now's the time to stand apart from the herd and deliver outstanding service. Read More...
View articleWhen a company develops a site specifically for "her," pink and purple pastel palettes and pages of pliable prose may come to mind. But it doesn't, an...
View articleIt's been said that absolute power corrupts absolutely. But once women get their share and begin to exercise it, one thing becomes absolutely clear: P...
View articleDo you take issue with the whole marketing to women idea? Do you think it's just plain old marketing? Well, Andrea agrees -- so long as you market to ...
View articleYou want new recruits? You want to hang on to them? You can. But they're not the ones who'll have to be torn down and built up again in your image. It...
View articleMake sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most...
View articleWomen know things about your business... Things that matter in the real world... And in the virtual world. So think different. Because women also want...
View articleYou've got to be subtle, stealthy, and provide more of that "whole body" customer experience if you want to attract your core consuming public -- in m...
View articleWomen are not a single market. Yet segments of women consumers will indeed respond to niche marketing for life stages or personal interests. When you'...
View articleThe Watertown, Mass., company, which manages online marketing campaigns, struggles to survive, despite early backing from CMGI, Intel and Microsoft. R...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWhat can we do to get into our customers' mindsets? Keep corporate-speak from sneaking into your marketing communications, then modify your site so yo...
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