Direct Response Practices for In-Banner Ads
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Communities are where people go to connect, learn, and vent. So overt advertising could get the cold shoulder.
Non-traditional video forums like in-game, outdoor venues, and mobile can reach consumers when they have nothing else to do but watch your videos.
When does it make sense for a marketer to go with niche video outlets rather than stick with the mainstream?
Executing a viral campaign is easy to promise and hard to deliver. Two common themes in viral videos.