What is a data management platform and why do you need one?

Analytics What is a data management platform and why do you need one?

2y Andrew Edwards
How can publishers use analytics data to save themselves?

Analytics How can publishers use analytics data to save themselves?

2y Andrew Edwards
How meaningful is your campaign attribution?

Analytics How meaningful is your campaign attribution?

2y Andrew Edwards
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3 changes that will re-make your analytics

Actionable Analysis 3 changes that will re-make your analytics

2y Andrew Edwards
How to make data actionable by using segments

Analytics How to make data actionable by using segments

2y Andrew Edwards
Analytics agencies: what’s the right fit?

Analytics Analytics agencies: what’s the right fit?

2y Andrew Edwards
Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

Media Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

2y Andrew Edwards
Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Actionable Analysis Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

2y Andrew Edwards
Advertising is on Life Support: Content is About to Be King

Media Advertising is on Life Support: Content is About to Be King

2y Andrew Edwards
Unlock Market Expertise with Data You're Already Collecting

Data-Driven Marketing Unlock Market Expertise with Data You're Already Collecting

2y Andrew Edwards
One Metric is All You Need

Actionable Analysis One Metric is All You Need

2y Andrew Edwards
"Digital is Destroying Everything" and Why I Wrote It

Actionable Analysis "Digital is Destroying Everything" and Why I Wrote It

2y Andrew Edwards
Civil Rights: Turning Data into Action

Actionable Analysis Civil Rights: Turning Data into Action

3y Andrew Edwards
5 Steps to Content Optimization

Actionable Analysis 5 Steps to Content Optimization

3y Andrew Edwards
The Goldfish Generation: Attention Is the New Currency for Advertisers

Marketing The Goldfish Generation: Attention Is the New Currency for Advertisers

3y Andrew Edwards
Should Brands Pull Back on Detailed Analytics?

Analytics Should Brands Pull Back on Detailed Analytics?

3y Andrew Edwards
Why You Need Pay-for-Performance Analytics

Actionable Analysis Why You Need Pay-for-Performance Analytics

3y Andrew Edwards
3 Challenges in Multichannel Analytics

Analytics 3 Challenges in Multichannel Analytics

3y Andrew Edwards
The 4 Horsemen of the Digital Analytics Apocalypse

Actionable Analysis The 4 Horsemen of the Digital Analytics Apocalypse

3y Andrew Edwards
Black Box vs. Tool Box Analytics in Digital Media

Analytics Black Box vs. Tool Box Analytics in Digital Media

3y Andrew Edwards
A Tenuous Link Between Digital Marketing and #CharlieHebdo

Social A Tenuous Link Between Digital Marketing and #CharlieHebdo

3y Andrew Edwards
Why You Probably Don't Need Analytics Training

Actionable Analysis Why You Probably Don't Need Analytics Training

3y Andrew Edwards
5 Weird Tricks for Keeping Analytics Projects on Track

Actionable Analysis 5 Weird Tricks for Keeping Analytics Projects on Track

3y Andrew Edwards
The Sudden Death of Cable?

Actionable Analysis The Sudden Death of Cable?

3y Andrew Edwards
Yes It’s True: Television Rules the Ad Waves

Analytics Yes It’s True: Television Rules the Ad Waves

3y Andrew Edwards
Enterprises: Fix These 3 Analytics Challenges Now

Actionable Analysis Enterprises: Fix These 3 Analytics Challenges Now

3y Andrew Edwards
Are You Bored by Tag Management?

Data-Driven Marketing Are You Bored by Tag Management?

3y Andrew Edwards
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