Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems n...
View articleSEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring s...
View articleIn an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...
View articleData and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleA look at what riding in a driverless Google Car could be like. Read More...
View articleBehavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...
View articleWhy can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...
View articleHere's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...
View articleAnyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...
View articleHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...
View articleVisibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."...
View articleMany marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...
View articleMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...
View articleSnowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleMarketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...
View articleColumnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...
View articleMulti-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Read More...
View articleGovernance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance po...
View articleConvergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...
View articleThese three important challenges must be met by any brand hoping to get more value out of its digital properties. Read More...
View articleMobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...
View articleWhoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for thems...
View articleBe sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing...
View articleAnd how I warned about this just before the NSA PRISM scandal broke. Read More...
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