Microsoft: Who Cares?
Marketing

Microsoft: Who Cares?

10y Andrew Edwards

Microsoft: Who Cares?

Microsoft's recent announcement that it will lay off 18,000 employees further shows the company's missteps in today's technology world, but it seems n...

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Is SEO Dead?
Search

Is SEO Dead?

10y Andrew Edwards

Is SEO Dead?

SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring s...

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Light a Candle for the Digital Marketer in an Age of Privacy Confusion
Actionable Analysis

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

10y Andrew Edwards

Light a Candle for the Digital Marketer in an Age ...

In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...

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"Moneyball" vs. Creative: Where Data and Marketing Collide
Analytics

"Moneyball" vs. Creative: Where Data and Marketing Collide

10y Andrew Edwards

"Moneyball" vs. Creative: Where Data and Marketing...

Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...

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Mr. Webb and the Google Car: Out for a Spin
Marketing

Mr. Webb and the Google Car: Out for a Spin

10y Andrew Edwards

Mr. Webb and the Google Car: Out for a Spin

A look at what riding in a driverless Google Car could be like. Read More...

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All the Information in All the World
Analytics

All the Information in All the World

10y Andrew Edwards

All the Information in All the World

Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...

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The Murky Waters of SEO
Actionable Analysis

The Murky Waters of SEO

10y Andrew Edwards

The Murky Waters of SEO

SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...

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The Promise of True Digital Measurement — and Its Betrayal
Analytics

The Promise of True Digital Measurement — and Its Betrayal

10y Andrew Edwards

The Promise of True Digital Measurement — and Its ...

The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...

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Why You Can't Get Those Numbers Today (and How You Can Tomorrow)
Actionable Analysis

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

10y Andrew Edwards

Why You Can't Get Those Numbers Today (and How You...

Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...

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I Hate Analytics
Actionable Analysis

I Hate Analytics

10y Andrew Edwards

I Hate Analytics

Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...

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Software Fatigue and How to Fight It
Analytics

Software Fatigue and How to Fight It

10y Andrew Edwards

Software Fatigue and How to Fight It

Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...

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Accuracy, or Something Like It
Analytics

Accuracy, or Something Like It

10y Andrew Edwards

Accuracy, or Something Like It

How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...

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Does Google Control Your Destiny?
Actionable Analysis

Does Google Control Your Destiny?

10y Andrew Edwards

Does Google Control Your Destiny?

Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."...

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Can Digital Analytics Save Itself?
Analytics

Can Digital Analytics Save Itself?

10y Andrew Edwards

Can Digital Analytics Save Itself?

Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...

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2014: The Year Marketing Automation Gets the Recognition It Deserves
Actionable Analysis

2014: The Year Marketing Automation Gets the Recognition It Deserves

10y Andrew Edwards

2014: The Year Marketing Automation Gets the Recog...

Marketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...

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The Only Story That Mattered in 2013
Actionable Analysis

The Only Story That Mattered in 2013

10y Andrew Edwards

The Only Story That Mattered in 2013

Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...

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First Impressions Count, But Ad Impressions May Not
Analytics

First Impressions Count, But Ad Impressions May Not

10y Andrew Edwards

First Impressions Count, But Ad Impressions May No...

Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...

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Digital Analytics in an Age of Spying
Actionable Analysis

Digital Analytics in an Age of Spying

10y Andrew Edwards

Digital Analytics in an Age of Spying

Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Read More...

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Can Analytics Help Save Obamacare?
Analytics

Can Analytics Help Save Obamacare?

10y Andrew Edwards

Can Analytics Help Save Obamacare?

Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...

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Are Multi-Channel Analytics Vendors Failing the Market?
Actionable Analysis

Are Multi-Channel Analytics Vendors Failing the Market?

10y Andrew Edwards

Are Multi-Channel Analytics Vendors Failing the Ma...

Multi-channel analytics technology is outpacing the customers' ability to comprehend and utilize. Columnist Andrew Edwards explains. Read More...

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Data Gaps & Governance: What Was True in the Morning Becomes a Lie Before Noon
Actionable Analysis

Data Gaps & Governance: What Was True in the Morning Becomes a Lie Befo...

11y Andrew Edwards

Data Gaps & Governance: What Was True in the M...

Governance is critical in managing the masses of data available in online business, yet many admit their organization still lacks a data governance po...

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Convergence Analytics 2.0: Everybody is Still Measuring Everything
Analytics

Convergence Analytics 2.0: Everybody is Still Measuring Everything

11y Andrew Edwards

Convergence Analytics 2.0: Everybody is Still Meas...

Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...

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3 Digital Practices Brands Need to Master Before It's Too Late
Actionable Analysis

3 Digital Practices Brands Need to Master Before It's Too Late

11y Andrew Edwards

3 Digital Practices Brands Need to Master Before I...

These three important challenges must be met by any brand hoping to get more value out of its digital properties. Read More...

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Mobile Measurement: Let's Clear the Air(waves)
Actionable Analysis

Mobile Measurement: Let's Clear the Air(waves)

11y Andrew Edwards

Mobile Measurement: Let's Clear the Air(waves)

Mobile is multi-faceted, and the world of mobile content and measurement is probably due for some recalibration of its taxonomy before we lose an oppo...

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Convergence Analytics Now: 3 Ways This New Market Changes Everything
Analytics

Convergence Analytics Now: 3 Ways This New Market Changes Everything

11y Andrew Edwards

Convergence Analytics Now: 3 Ways This New Market ...

Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for thems...

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The 4 Ps of Digital Analytics: Why They're in Sequence
Actionable Analysis

The 4 Ps of Digital Analytics: Why They're in Sequence

11y Andrew Edwards

The 4 Ps of Digital Analytics: Why They're in Sequ...

Be sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing...

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Digital Analytics Is Not Surveillance
Actionable Analysis

Digital Analytics Is Not Surveillance

11y Andrew Edwards

Digital Analytics Is Not Surveillance

And how I warned about this just before the NSA PRISM scandal broke. Read More...

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